In The Spotlight
Wang then continued his livestream on Weibo and told users that he didn't want gifts, and asked his fans not to deliver paid filters.
Meanwhile, here's a breakdown of how ad spend on social is rising.
The campaign thanked brands for celebrating the Colonel's Birthday by giving discounts.
The report also uncovers the key drivers behind eCommerce shopping behaviour – from product discovery to delivery – for Southeast Asian consumers.
"As a digital marketing company, we need to be able to prove our worth to gain our clients’ trust."
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A key focus for the foreseeable future is to “push forward in exciting areas such as the metaverse, a cookie-less world, NFTs, etc, and help our clients navigate the evolving media landscape”.