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Industry players say the move is disappointing from a consumer point of view, and these delays should not be seen by brands as a window of opportunity in which to relax.

Advertisers are most affected by the tech-steal with 64% of advertisers compared to 49% of agencies agreeing that this is a major contributor to the talent shortage.

Does your agency roster need a refresh?

In the APAC region, luxury fashion netizens are particularly eager to connect over high-concept, branded, short-form “fashion films” and live fashion shows.

There has also been chatter about Microsoft potentially snapping up Netflix.

Setting the tone from the top is very impactful to this new breed of leaders, especially as they narrow the gap between their personal objectives and their professional.

Expectations versus reality.

In fact, ROI can be low because a brand hasn't spent enough on a channel to break through.

Start by building an ecosystem-oriented mindset for martech.

While many might have seen these new celebrity and influencer-led brands to be marketing initiatives in nature, their true threat is to the traditional business models of the past.