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Will we see more brands push the agenda? And if not, what's truly holding them back? 

Brand marketing in Hong Kong has changed largely because of the crisis, with higher demands on discounts and bonuses for linear media. Meanwhile, APAC growth is seen propelled by China ad spend. 

The study added that work-life balance remains the most unmet candidate expectation despite being ranked as the second most important factor to Hongkongers.

When it comes to pitching, agency leaders share that the volume is pretty much back to pre-pandemic levels, but the nature of the pitches being called has changed.

Video and live streaming platform Kuaishou will stop selling smartphones from 13 brands after a vendor on the platform was reported to be selling knock-off products for sale.

With Chinese consumer behaviour changing rapidly by culture and technology, these are five trends you should know now.

Almost half (44%) of advertisers expect a decrease in ad budget in 2021 with the biggest challenge being a lack of funding (28%).

“This is a clear call to action for brands in Hong Kong to step up and play more of a meaningful role in people’s lives."

The study was conducted from 19 June to 14 July 2020. Online questionnaires were used to survey a sample of 1,000 consumers aged between 18 and 59 who had watched any TV or online video in the past seven days. 

"Understanding consumer preferences and behaviours can help lenders manage and set strategies through these unprecedented times."