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 There is the talent and passion in Hong Kong to make a real difference.

Given the plethora of ads the band is now tied to, can yet another ad featuring the boyband or its member really cut through the clutter and remain memorable long-term?

Globally, Chinese consumers will grow in importance for global brands as the centre of gravity for fine jewellery and watches increasingly tilts towards Asia.

The compensation and action taken by the brand will go a long way in winning over home buyers in the future, say industry players. 

The rise of mobile and digital wallets as well as other contactless payment methods has created difficulty for many eCommerce merchants when assessing fraud risk related to these channels.

Edward Bell, general manager of brand, insights, marketing at Cathay Pacific, said the new offering is part of "Move Beyond" – a vision for leadership, innovation and service excellence. 

“Hong Kong consumers are bargain lovers hence somewhat disloyal as customers. They will not stay if the programme only focuses on monetary offers and rewards."

Will we see more brands push the agenda? And if not, what's truly holding them back? 

Brand marketing in Hong Kong has changed largely because of the crisis, with higher demands on discounts and bonuses for linear media. Meanwhile, APAC growth is seen propelled by China ad spend. 

The study added that work-life balance remains the most unmet candidate expectation despite being ranked as the second most important factor to Hongkongers.