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In fact, ROI can be low because a brand hasn't spent enough on a channel to break through.

Start by building an ecosystem-oriented mindset for martech.

While many might have seen these new celebrity and influencer-led brands to be marketing initiatives in nature, their true threat is to the traditional business models of the past.

Around 56% of people in JAPAC don't believe they have a relationship with a brand unless it makes them smile or laugh.

Singapore’s ad revenue is expected to grow by 19% this year while Malaysia’s and Indonesia’s are predicted to jump by 3.9% and 6.2% respectively.

An effective marketing-procurement relationship can improve procurement cycle times, vendor price competitiveness, and vendor innovation capabilities.

Yes, there's such a thing as following up too much.

"Ferrari is redefining luxury beyond the monetary ability to purchase and collect; instead, it plays on the exclusivity of cultured-ness, being more intangible."

While Communities offers a new channel for group communications, there is also less segregation between work and personal life given how often consumers use it to text family and friends.

Meanwhile, Instagram (71.4%) was ranked the most popular social media platform, followed by TikTok (15.8%), YouTube (6%), and Facebook (5.2%).