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The brand once again features the girl group consisting of five waitresses. 

CMHK leverages multiple touchpoints to amuse its target audience. 

"I believe that when it matures, brands’ involvement in the metaverse will surely define winners and losers."

AXA General Insurance Hong Kong was the big winner at the event.

TVB said it is the most effective channel in reaching the mass in Hong Kong.

HK01 adopts the “Media+” approach to offer a variety of lifestyle content.

Thought leaders of metaverse and NFT marketing will show the paths for brands to map out their virtual marketing future.

The exhibition is running until 27 February.

Customers still care about novelty, experiences, personalisation, and star power, but there is a right and wrong way to bring that online.

Thanks to data-driven marketing efforts, KEF achieved huge success.