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The brand has reinforced its commitment to innovation, fueled by immersive experience, ad tech and omnichannel marketing capability .  

The campaign was a bold attempt by McDonald’s Hong Kong to push the boundaries of chatbot technology.

With a marketing industry insight, Naughty Things Creative narrowed down the potential KOL list to the top influencers or artists to feature in the campaign. 

Take a look at how technology can help you stand out. 

The brand has further connected with consumers by launching products with AR technology, such as MIRRORVERSE.

The digital summer project “apm Summer Jungle Adventure” aims to take wanderers on an extraordinary metaverse safari amidst the lush jungle.

With a vision of being tactical and strategic, Pontac strives to deliver work of the highest standard with teamwork which it believes is what makes things possible.

“A great digital work isn’t about designi ng beautiful pages purely. It is about context - how we deliver the right experience to the right person at the right time."

Clarins collaborated with Appier and Assembly to adopt real-time MarTech tools to improve the customer prospecting approach.

The campaign included OOH, a 30-second TV commercial (TVC), social media and influ e ncers  running across online platforms to raise brand awareness.