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A number of new exclusive features were launched on the MoneyBack app to reward members in a creative way.

Hang Lung Properties  leverages innovative ideas and social media technologies to develop Hong Kong’s first coupon management system. 

For anyone who decides to take a step further on your online business, here are some award-winning strategies to master an e-commerce marketing campaign. 

“Before streaming platforms, it was near impossible to practically and affordably sample new music the way we do now. And this makes streaming platforms a useful tool for creative inspiration, one that we should all probably use more.”

Bossini’s loyalty programme – “Bossini Plus” – allows its customers to connect with the brand and reward them across the brand’s physical stores and online shop through a mobile app.

“The screenless feature of music and audio is an untapped vehicle for brands in Asia Pacific today. Audio ads can be just as powerful as audio-visual ads in invoking emotions and making consumers feel something or shift their moods.”

In a new webinar, a selection of experts will lay out what exactly brands and businesses have to do to adapt to recent shifts and drive their businesses.

Hong Kong’s quest for 5G coverage - a connection speed promising a digital uplift of mythic proportions - has finally reached its climax.

"Brands have to consider the benefits of using music as a transformative play to open up opportunities around the consumer decision journey.”

This report reflects on the rapid evolution of the OOH industry and how MTR* and Airport Express advertising continue to produce customised, unique and truly memorable campaigns.