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MediaCom Hong Kong confirmed the appointment of Jasmine Lee (pictured) as its new deputy general manager, effective 16 June.

Lee is current business director at OMD and reports to MediaCom managing director Alice Chow, who moved to the WPP agency from OMD in March.

Lee's appointment fills the chair left by Kelly Chan, who moved to PHD Hong Kong as business director .

The deputy GM role is an extension of the business director title, as MediaCom looks to boost its business size.

During her 10 years at OMD, Lee built a strong relationship with clients from Wyeth Nutrition, The Hong Kong Jockey Club and Johnson & Johnson.

"I see Jasmine a perfect fit for MediaCom's development on broader business ambition, cultivating creativity, and building an energetic culture," Chow told esb电竞数据投注电脑版 .

On her last week at OMD, Lee said: "I believe that over the past 10 years I've made considerable achievements in OMD. I had a good time during this period and leaving is a hard decision for me. But it's about time to look for a new breakthrough in my career."

"I've known Alice for a long time when we're in OMD. Her sophistication gives me confidence that we can shape a healthy and vigorous business in MediaCom with human touch so as to fit MediaCom's manifesto of 'People first, Better results'," said Lee, who added her shift to MediaCom is based on a positive business prospect.

The South China Morning Post will start its World Cup Fever Giveaway tomorrow.

The contest appeals to both current and prospective readers since it requires registration for an SCMP.com account, which is free and does not require subscription to the paid newspaper.

Prizes offered by the newspaper to sweeten the deal come from its three partners, including NOW TV and Lan Kwai Fong, which vary from week to week.

From tomorrow to 6 June, the prize on offer is a package deal of 64 World Cup and 380 Barclays Premier League matches from Now TV, with 25 prizes available.

Meanwhile, from 16 to 24 June, HK$1,000 dining coupons for 20 restaurants and bars in Lan Kwai Fong serve as prizes for 21 winners.

In terms of advertising to promote the contest, SCMP launched a print ad campaign last Friday.

After winning broadcast right to Sochi Olympic Winter Games, TVB has secured right to broadcast the Rio 2016 Olympic Games.

In addition to the Games of the XXXI Olympiad in 2016 in Brazil, the broadcaster has also snagged the Summer Youth Olympic Games in 2014 in Nanjing.

TVB said it has acquired exclusive broadcast rights across all media platforms, including free television, pay television, internet and mobile.

Mark Lee, TVB group general manager, said more than 400 hours of Olympic content will run from 5 to 21 August in 2016.

“Our aim is to ensure that as many people as possible are able to watch these popular sports events on all TVB platforms.”

The Nanjing 2014 Youth Olympic Games will be held on 16 to 28 August this year.

Lee said details of broadcasting schedules will be announced closer to the events.

The South China Morning Post has promoted Romanus Ng to general manager of advertising and marketing solutions.

Reporting directly to Elsie Cheung, SCMP Group COO, Ng will take the helm of the South China Morning Post's largest revenue centre and lead a team of over 100 media professionals in Hong Kong, Beijing, Shanghai, Guangzhou and Singapore.

His remit will cover print and digital advertising sales, the growing esb电竞数据投注电脑版 Solutions business that develops custom campaigns and events for SCMP's advertisers, SCMP Outdoor Media, and the Specialist Publications unit, which produces globally acclaimed titles including STYLE, Destination Macau and Good Eating.

Ng first joined SCMP in 2007 as senior sales manager in the classified advertising department and was later promoted and transferred to the display advertising department as assistant director.

Cheung said he has built an enviable track record of consistent delivery and sales leadership.

"The SCMP Group places a high priority in people and organizational development, and over the past years, has invested heavily in growing and building the skills and expertise of our homegrown talents."

Ng said he played an integral role in the SCMP's important and historic transitional milestones over the past few years, including the repositioning of the South China Morning Post, SCMP.com's landmark migration from a hard paywall to a metered model, and the evolution of its print products across mobile and tablet devices.

"I am confident that the Group will continue to be a strong player in the new media environment," he said.

DDB Group Hong Kong has developed a campaign for Landmark Men, a dedicated floor catering to the most debonair men’s shopping needs.

The drive focuses on the tagline ‘Be part of the underground scene’ and positions Landmark Men as the place exclusively dedicated for men to shop.

Located in the basement of Landmark Atrium, Landmark Men features 5,500 sqm of retail space offering a one-stop hub for style-savvy men. The floor features over 10 unique stores, including Corneliani, Corthay, Fendi Men, Joyce Grooming, Santoni and Tassels; and chic pop-up stores such as Konzepp and Whisky Library.

To promote its up-coming ‘Whisky Tour’ from 26 to 28 May, a Landmark Men special cover wrap around the South China Morning Post is launched today, together with polaroid shots of whisky glasses placed in unusual positions in Landmark Men’s stores.

[gallery link="file" ids="50689,50690,50691,50692"]

“We wanted to engage our male audience – with exceptional taste, an elite group of men, who shares the sophistication and exclusivity that makes Landmark Men unique," said Simone Tam, president and CEO of DDB Group Hong Kong.

"After two years’ of opening, our campaign promotes Landmark Men’s fine offerings for men, reinforcing its proposition and introducing the new experiences to discerning gentlemen.”

Media buying is brokered by PHD Hong Kong. The campaign spans print, online, social media, and on-premise communications, including floor mats, hoarding, standee and flyers.

Credits
Client: Hong Kong Land Limited
Creative Agency: DDB Group Hong Kong
ECD: Jeffry Gamble
Creative Directors: Leung Chung, Vincent Tse
Art Director: Colin Siu
Account Servicing: Maxmillian Mak, Calvin Chow, Emile Chan
Digital Producer: Tifa Wang
Senior Programmer: Tang Chui Yee
Media: PHD Hong Kong

After a raft of acquisitions in the magazine space, SCMP Group is turning its focus to the out-of-home sector, snapping up premium outdoor media sites in Hong Kong.

Formed in the second half of 2013, SCMP Outdoor Media has managed the outdoor billboard space on One Leighton Road, working with advertisers from Cartier, Chanel, Louis Vuitton and Van Cleef & Arpels.

SCMP Outdoor Media was also awarded as the exclusive rights for the Top Glory Tower prime site in Causeway Bay, the rebuilt Jumbo Court Car Park site overlooking the Aberdeen Marina Club and has landed the tender to exclusively manage all media space in the restricted area of the Macau Ferry Terminal in Central.

Sands China has signed on as its first advertiser for the Macau Ferry Terminal.

"The outdoor media segment has enjoyed steady year-on-year growth over the past five years and the introduction of this new business unit is consistent with our group's growth strategy," Elsie Cheung, COO of SCMP Group said.

Cheung added that advertisers will now have access to its full suite of platforms from Macau Ferry Terminal in Central, to its suite of print and digital advertising products such as the South China Morning Post, STYLE, and our latest acquisition - Destination Macau.

"We now provide the region's strongest Macau destination advertising solution for top tier brands looking to capture this thriving tourist hotspot both from a Chinese nationals and overseas visitors standpoint", she added.

AIA has appointed Starcom Hong Kong to handle all media planning and buying duties in Hong Kong, following a three-way pitch that involved Maxus and incumbent media agency, UM.

Starcom will work on AIA’s portfolio of businesses including AIA Group Ltd, AIA International Ltd and AIA Pension and Trustee.

“We are honoured to be chosen as the media agency for AIA because we are truly inspired by how AIA innovates on their products by understanding their customers’ needs”, said Shirley Lau, deputy general manager at Starcom MediaVest, said in a statement.

UM has held the business since August 2009 and was later appointed to manage its regional business.

Haymans Fung, associate director, group brand & marketing of AIA, added: “Starcom was selected as our media partner because they demonstrated a deep understanding of the financial category, sound media plan and buying strategy, as well as the right mix of new and traditional media expertise.”

“AIA is growing rapidly and we need a partner who shares the same commitment to delivering quality sustainable results with deep understanding of Asia”, she added.

Hong Kong, one of AIA’s top performing markets in Asia, is a key contributor to AIA’s new business growth in this region. Starcom Hong Kong will commence media responsibilities this month.

MediaCom Hong Kong has announced two key hires to bolster its digital capabilities.

Alice Chow has been named managing director of MediaCom Hong Kong, taking over from Cecilia Chan who moved to Dentsu earlier this year . Chow joins MediaCom from OMD where she was general manager since 2011.

Melanie Lo, CEO GroupM Hong Kong, said Chow had a proven track record working with clients from Warner Bros to Sony Electronics and had also proven to be a very strong team leader.

“I’m incredibly excited to take up my new role," Chow said via a statement.

"What first struck me about MediaCom was their approach to client business. Their focus on content and connections highlights the importance of creating a communications system for clients rather than allowing work to sit in silos. I believe this approach really sets MediaCom apart from its competitors; it’s a great time for MediaCom and I am very much looking forward to being a part of it”.

MediaCom has also moved Adrian Lee to Hong Kong as head of digital. He previously led the digital team at MediaCom Indonesia, and also worked for MediaCom UK.

MediaCom Asia Pacific CEO, Mark Heap, said Hong Kong is an important market for both MediaCom and our clients in the region.

"The appointment of Alice and Adrian, both high caliber practioners, is a statement of our intent and ambition in Hong Kong and Asia Pacific more broadly. I’m delighted to have them on board and they join with the full support of both GroupM and the MediaCom network behind them. We can expect to see great things from them in the near future.”

SCMP Group said it will acquire lifestyle publisher Destination Macau Limited from Ignite Media Group, giving the Hong Kong group a key to enter the world’s fastest growing gaming market.

Macau surpassed Las Vegas’ total gaming revenue in 2013 by seven times and is tipped to continue its accelerating pace of growth.

This is underpinned by its status as a tourism hub for China’s rapidly expanding middle class, whose consumption demand has prompted a doubling of Macau’s hotel rooms in the next five years. This is all on top of more than US$8 billion worth of retail sales in 2013.

Destination Macau Limited publishes two titles - luxury lifestyle title Destination Macau and ultra high-end magazine DM Exclusive in English and Simplified Chinese.

Destination Macau Limited also operates a custom publishing business to cater to the content marketing needs of luxury brands and retailers.

SCMP Group’s growing portfolio of magazines already includes Cosmopolitan, Elle, Esquire, Harper’s Bazaar, PEAK and STYLE .

“The combination of Destination Macau’s high quality content, and its native base of affluent readers from Macau, China and the world makes this acquisition a perfect fit into the SCMP Group’s family of luxury titles, and adds to an even more formidable offering to our network of top tier advertisers”, said Elsie Cheung, chief operating officer of SCMP Group.

Destination Macau Limited SCMP Group’s management from late March onwards.

Hong Kong consumers remain highly engaged with brands on social media, a new study from Waggener Edstrom shows.

While 87% of respondents get their information about products and services from social media, 82% say they would even click on an advertisement or read advertorials.

The study reveals the relationship between brand storytelling online and key consumer behaviors such as brand advocacy, spending, and engagement across different business sectors such as travel & tourism, mobile devices, consumer electronics and appliances, food & beverage products, personal care products and healthcare.

Among all business sectors, connected consumers appear to have the strongest relationship with mobile device brands with 83% respondents follow brands in the category. It is closely followed by consumer electronics and appliance brands by 71%.

On the contrast, healthcare category sees the weakest bond with social media users with only 41% of respondents actively follow healthcare brands online.

Meanwhile, social media users in Hong Kong who follow mobile device brands are 33% more likely to recommend brands, products, or services from the sector to friends.

Notably, the study also shows Hong Kong social media users are the likely to participate in contests and giveaways on social media of 88%.

Overall, Facebook remains as the front runner in the social media realm in APAC with 48% of respondents get on the social network “very frequently”.

Stephen Tracy, APAC lead at Waggener Edstrom’s Insight & Analytics (I&A) practice said communications professionals across Asia find themselves under increasing pressure to prove the ROI of their investments in digital content.

“Our new research reveals a clear relationship between brand storytelling online and increased consumer spending, referrals, and engagement. Put simply, the more consumers engage with brand content, the more they spend on brands.”

Zaheer Nooruddin, vice president of digital at Waggener Edstrom’s Studio D in Asia-Pacific, added the real take-away of the study is that brand owners must focus on creating rich, compelling, and relevant storytelling for their audiences in 2014.

“If brands succeed with creating consumer engagement through high-quality content marketing across Asian markets, then the ROI will follow.”

Entitled “The Impact of Brand Storytelling Online”, the study surveyed over 2,200 consumers between the ages of 15 and 60 across Australia, China, Hong Kong, India, Indonesia, Japan, Philippines, Singapore, South Korea, and Vietnam.