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TVB has regained the title of Hong Kong's official broadcaster of the FIFA World Cup 2014 at a cost of HK$400 million.

After losing right three times since 2002, TVB will regain broadcast rights and air 22 live FIFA World Cup matches plus daily highlights on its terrestrial channels free of charge.

The matches will be broadcasted on TVB's five free channels - Jade, Pearl, J2, iNews and HD Jade. They include the opening match, 16 group stage matches, two quarter-finals, the two semi-finals and the final.

The deal also includes radio rights, internet and mobile rights.

In 2010, i-Cable gained the World Cup broadcasting rights for $240 million under conditions which prevented rival broadcasters using clips of games in their news coverage.

TVB's group general manager Mark Lee hinted internet and mobile platforms would be on offer to ensure widest coverage.Ancillary programmes will also be on offer for advertisers and sponsors.
FIFA TV director Niclas Ericson described Hong Kong's TV market as "crucial and vibrant" and said FIFA was delighted with its new partner.

SCMP Group will spend $30 million to acquire the Hong Kong assets of Asia City Media Group, publisher of HK Magazine.

Rumours about a local acquisition have been rife for months, even forcing the publicly-listed SCMP to confirm to the stock exchange on 18 February that talks were in progress.

In a statement, SCMP Group said by July it will have acquired all the assets of Asia City Media Group in Hong Kong, including HK Magazine, Where Hong Kong, Where Chinese , and The List , as well as a number of tablet, mobile and web products.

Asia City is expected to manage its titles and businesses independently, but a board of directors comprising a number of SCMP Group senior executives have been appointed to support and oversee the overall business direction.

The recent pace of change at the SCMP has been nothing short of frantic, with new launches, closes and rejigging of its newspaper-inserted-titles like Family Post, Health Post and its Food, Wine and Lifestyle sections all being folded back into the main newspaper.

The groups latest launch was a stand-alone entertainment magazine called 48 Hours , which looks to compete directly with Asia City's HK Magazine , particularly on the advertiser front.

Additionally Greg Crandall, who has been with Asia City Media Group for over 10 years, will continue in his position as country manager.

"We are a fast and innovative team with great brands and an extremely loyal readership," Crandall said.

"This acquisition gives our company an even stronger position to grow and expand as we leverage the strength and resources of the SCMP."

Last year the SCMP acquired the Hong Kong Chinese language edition of Elle from Hearst Corporation. Other products in the Asia City portfolio include the HK Magazine website, The List website, HK Magazine tablet app and the Happy Hour Finder app.

Daytime and night time activities, weekend pursuits, surfer’s hot spots, hiking detours, shopping, food and wine appreciation, music, theatre, culture events: these are some of the features that will appear in South China Morning Posts ’ latest 48 Hours supplement.

Targeting professionals and party-goers, this new complimentary book will be bound into the newspaper every week and is available on the newsstand for $18.

Alongside the launch is a marketing campaign featuring cheeky headlines like Talent Appraisals – for the celebrity section; and Board Meetings for surfers. The campaign serves to channel workplace skills to weekend fun; it will appear in bus shelters, trams, in print as well as on digital and social outlets.

“ 48 Hours is Hong Kong’s authoritative guide to what’s new and happening in town; where to be, what to wear and where to buy it,” said Kevin Kwong, the magazine’s editor.

“ SCMP readers want to be well-informed and make the most of their hard-earned spare time. This is an exciting new source of information, with up-to-date insights, fascinating and authoritative perspectives, as well as quick and useful tips and listings.”

SCMP Group has announced an 8% jump in full year revenues for 2012, exceeding HK$1 billion the first time since 2008.

The result was driven largely by a strong performing magazine division, namely the acquisition of Elle magazine and its portfolio of lifestyle magazines including Cosmopolitan, Harper's Bazaar and CosmoGIRL! , which grew by 13%.

Net profit for magazines grew 23% to $37.3 million.

SCMP Group yesterday revealed it paid $75.1 million to acquire rights to publish Elle .

"The acquisition of Elle has been very positive for the group in terms of revenue," the company said in its full year report.

While overall revenue for the group was up, newspaper profits and earnings from normal operations dropped.

Revenues for the newspaper division dropped $5.6 million or 1% to $773.6 million in 2012, alongside a net profit decrease of 19% to $97.5 million, compared to 2011.

Revenue from advertising and marketing services on newspaper also decreased 2%, largely due to a "significant drop" in the number of IPOs during the year.

Nonetheless, investment on new digital business will continue in 2013.

SCMP said during 2013 it will continue to strengthen its portfolio of digital and print products.

"Our readership and circulation figures for our core newspaper and magazine products remain strong and we are able to leverage the strength of our brands to grow new sources of revenue in events, custom publishing, new platform editions and other related products."

SCMPChinese.com, its first foray into a Chinese language news site, is scheduled to launch in the second half of the year.

"SCMPChinese.com finally gives our company a meaningful product to reach a vast Chinese audience already hungry for our content, as evidenced by the demand for Greater China Outlook, our current Chinese language sub-section in scmp.com," the company said.

"We enter 2013 with a well prepared and digitally savvy talent pool."

Anticipating the financial uncertainty of the past few years will continue into 2013, the company declared to remain cautiously optimistic on the economy and continue to strengthen its product portfolio and explore boarder revenue sources to maintain a solid performance.

Hong Kong - When TVB started putting its shows online six years ago, it was only the first step of a plan for make a global platform where Chinese-speaking audiences all around the world can get a taste of the shows.

But last week, it signed an exclusive partnership with Youku Tudou for it to feed 2,500 hours of drama across the video sites and mobile platforms in the mainland.

Yet, that viewership shouldn’t be on Youku or Tudou, but on what is supposed to be an expanded myTV platform, which, after six years of debut, still only operates within Hong Kong.

A source close to esb电竞数据投注电脑版 said myTV was never intended to only serve the city; rather, it was supposed to take on a global approach as in-house online and mobile platforms that everyone around the world can access.

But instead of taking the dive, TVB.com’s digital strategy seems to be following the steps of its television counterpart by outsourcing the operations to a local broadcaster instead of establishing its own global brand.

In Canada, for example, TVB dramas are put on its local Chinese broadcaster Fairchild Television: SCTV9 in Vietnam; Wha Lai Toi in Malaysia and WorldTV in New Zealand, to name but a few.

TVB couldn’t comment by the time of publication.

Youku Tudou and TVB signed an exclusive partnership that will more than 2,500 hours of TVB drama shared across the China video sites online and mobile platforms.The two-year deal will also see both parties co-produce original content and sharing resources, including promoting content generated by TVB-affiliated celebrities, related performances and other events.

Prior to the partnership with TVB, Youku Tudou was the exclusive source distributing US cable network AMC in China; it also works with BBC, MBC from Korea and other major U.S. TV content right holders.

"Youku Tudou has both the largest copyrighted video repository and user base," Youku Tudou president Dele Liu, said.

"This strategic and cooperative partnership combines the strength of Youku Tudou's internet platform and apps with TVB's wonderful repertoire of shows.

The subscribers of South China Morning Post may have noticed their daily bundle got a bit hefty this morning: the extra weight is from the new STYLE magazine, which is distributed as a complimentary copy with the paper once a month.

This comes a week after it moved its five tabloids , Money Post , Health Post , Family Post , Food and Wine and Lifestyle into a new broadsheet section, Life , in the City section.

Personal Investments was also newly brought into the Business section on Mondays.

And just a few days ago, the daily launched two new smart phone apps , smartjob and Classified Post, for job-seekers who tend to the smaller screens.

Yet it doesn’t stop there: weekend guide 48 Hours will debut starting the first Thursday in April, and yesterday saw a new annual restaurant guide, 100 Top Tables 2013, A CEO Dining Guide , distributed to subscribers and will be sold at selected bookstores and supermarkets.

But today, STYLE takes the spotlight.

Given the fierce competition in the luxury market, STYLE editor Jacqueline Tsang said the new supplement will take an in-depth look into the world of prestige rather than just reporting on happenings and events.

“There are magazines in Hong Kong that offer information on fashion and luxury news, but we aim to provide the story behind the story, and a more insightful and intellectual take on the business of style,” she said.

South China Morning Post claims it already has a handful of advertisers who’ve signed long-term contracts.

“Luxury magazines are a highly competitive market, but we are confident that STYLE is really unique. Our insider's look on the lifestyle of the privileged will set it apart from the rest,” said STYLE project head and chief editor of specialist publication, Winnie Chung.

South China Morning Post is scrapping its daily tabloids and reworking them into a new, less frequent section of the newspaper.

The tabloids - Money Post, Health Post, Family Post, Food and Wine and Lifestyle - will be integrated into a new section called Life, which will appear in the City section three days a week.

Fashion, health and education stories will appear on Monday, while fitness, well-being, arts, entertainment and family will be on Tuesday and food, wine, technology, design and luxury will be on Friday.

A new weekly personal investment section will also be launched in the Business section on Mondays. The Property section and the Review will remain on Wednesdays and Sundays.

A spokesperson of SCMP said the front page of the new Life section will provide a broader perspective on culture, featuring issues such as the environment, heritage, community issues and human interest stories.

"We believe all of these changes will be good news to our advertisers and readers, and look forward to hearing feedback from them as we work to continually improve our newspaper across its various platforms."

These changes will take effect next Monday. The tabloids were introduced in one of SCMP 's biggest revamps in May 2011 in a bid to align with readers' changing needs.

A newly revamped Style magazine will also be launched in the coming two months, according to the spokesperson.

When we look back on what has been a fast, furious and fantastic year in news, two things stand out the most - men and money.

In a year which saw some 656,646 people visited this site to view 2.3 million pages, HSBC's decision to gradually phase out its global brand strategy "The World's Local Bank", garnered the most clicks.

It's fair to say 2012 has been a rocky year for HSBC, a bank under intense scrutiny from all corners of the globe about how it finds its way through some of the toughest economic circumstances we've seen in decades.

"The World's Local Bank" tagline first launched in 2002 and HSBC has been one of the great success stories of modern marketing, consistently named number one financial services brand by industry bodies.

But Andrea Newman, the bank's group head of advertising and marketing, told esb电竞数据投注电脑版 the move reflected the need for a "new conversation with customers and the markets we operate in about the future."

But away from the banking sideshow, one story stood out, both online and across the streets of Central.

Indeed the launch Abercrombie & Fitch's Hong Kong flagship store will be remembered for many reasons.

Most of those reasons include dozens and dozens of half naked blokes tearing through the streets of Hong Kong with hundreds of screaming women (and in some cases guys) in tow.

How A&F managed to avoid any kind of scandal with these young men was miraculous, but after a week or so of these shenanigans, I for one was happy to see them go.

So what else did you click this year?

Chanel No. 5's rambling monologues with Brad Pitt was an obvious hit and The smell of creative disaster story generated thousands of clicks among readers. I still don't understand what Pitt was talking about and to be honest, I thought the Saturday Night Live version was far more entertaining.

Celebrity mishaps were not far from the top five list and Angelababy's Instagram post of a yet-to-be-launched camera, which landed McCann Shanghai in courts was a classic.

The Hong Kong model and actress was ... yes was, brand ambassador for Panasonic's Lumix series in China, but the partnership ruffled when she took a picture of the GF5 digital camera during a TVC shooting and uploaded it to her Instagram page in March 2012.

Unfortunately the camera was had not been launched and Panasonic quickly issued legal letters to McCann Shanghai to end the contract and ask for a refund of more than RMB9 million incurred cost, as well as damages of RMB1 million as the leaked photo "revealed business secrets and affected marketing strategies".

Wrapping up this year's best read was spectacular collapse of TVB's online voting system for the Miss Hong Kong beauty pageant which left viewers furious and TVB red-faced.

TVB had promoted the pageant under the slogan of "one person, one vote for Miss Hong Kong", and suspected hackers only made the story more alluring.

But what sort of year would it be without a social media disaster and McDonald's stepped up to the plate with its #McDStories campaign , which started out with the best intentions but ended badly when disgruntled users took the opportunity to vent frustrations mentioning incidents such as finding finger nails in burgers, food poisoning, weight and even a rat sightings.

So here's to the newsmakers of 2013 - it's been great.

When it comes to trust in media, public relations experts are split on whether Hong Kong holds more trust in social or traditional media channels.

The panel, hosted by the Hong Kong PR Network as part of Social Media Week, was split over the question of whether traditional media, in print or online, was regarded as trust worthy.

Earlier this year data from Edelman's Hong Kong Trust Barometer showed trust in media was higher than business and government. In fact its 2012 research found media only institution to see trust rise.

Jon Walsh, PR and communications manager at Regus Asia Pacific, said in China, and to an extent Hong Kong, social media can be easily manipulated by government and consumers should be wary.

Walsh remained sceptical that Hong Kong's trust in traditional media was slowing. Hong Kong's newspaper, he said remained robust and well read.

"You come out of the MTR station every morning to see the number of newspaper being consumed," he said.

"I can't see people turning them down. We're taking them day after day and unlike iPhones they don't crash, they don't run out of battery and you don't mind if you leave it on the bus."

And traditional media, produced by professional journalists who verify their facts, was still a quality in high regard.

"Social media can be easily manipulated, especially in Hong Kong and that is something we need to be wary of.

But perhaps trust is really just a generational divide and a shift in perception of social and traditional news sources.

For Venus Mak, a PR executive at Brunswick and the youngest of last night's panel, social media is the first port of call for news.

"I'll get the news first in social media and if I want to verify it or if it's interesting I will go back to traditional media. We still rely on traditional media, but more and more it is about social media," she said.

A suggestion from the audience speculated that PR professionals do in fact trust traditional media channels over social, but Steve Dahllof, regional CEO Ogilvy Public Relations, said this will chance in time.

"If that's the case it will migrate away from that. But we're going to see different kinds of social media, we can't put it all into one big vat. There are so many conversations taking place in so many different environments.

And Dahllof said that hopefully the public relations should be looking to include a wider perspective of traditional and social.

"All of us are hopefully doing that all the time and getting our bits and pieces of news from either traditional first then going to social to verify and dig deeper than what is in traditional media.

"In planning a media relations and public relations communications programme we have to include all of that. We have to know that the point of entry is different for different consumers and audiences.

Interestingly, the debate mirrored Edelman's data which showed traditional media trumped online and social media channels on trust, with traditional at 33%, while online and social lagged on 28% and 14% respectively.

Walsh, said he will continue to consume it all.

"I like to look at digital, I like to look at Twitter and read the newspapers, I like a good broad mix of everything and I think somewhere between all of those you can find the truth."