Tension between two of Hong Kong's most powerful media organisations TVB and Next Media have flared up.

TVB has confirmed that Next Media is no longer a welcomed guest to any of its press conferences or media gatherings, typically a hot bed for celebrity news which Next Media thrives on.

A strongly worded statement released by the broadcast company accused Next Media of running a smear campaign against it over free-to-air licensing row.

"Next Media's publications have been targeting TVB on the free-to-air license issue. The decision of the licensing belongs to the government and was not influenced by TVB,” the company said.

"Next Media made inaccurate stories on the license issue and has been deliberately attacking and calumniating TVB, the behaviours have violated journalism ethics and far exceeded appropriate standard of a media corporation. The purpose is obvious."

It continued to accuse Next Media to create “white terror” by calling a boycott against TVB’s Anniversary Gala programme on 19 November.

The action, which is believed to be the unprecedented ban from TVB, follows Apple Daily’s article attacking the anniversary programme rating as well as biased reports on TVB's artists.

Apple Daily chief editor Kim Hung Cheung expressed regret over TVB’s decision and said on its digital news platform that the publication has been concerning about the justice of the licensing and the stories are based on facts. There was no unwarranted attack and vilification to TVB.

Apple Daily declined to comment further.

TVB statment on Next Media


A city-wide boycott against TVB over the government’s rejection of Ricky Wong’s HKTV license, seems to have had little impact.

The boycott was in full throttle on social media channels with viral messages asking people to turn off their TV sets to instead take their parents out for dinner (so they can’t watch TV either).

In particular was a Facebook page of more than 25,000 likes that actively searched for the 800 households in which TV meters have been installed to monitor the station’s ratings.

The 46 Anniversary Gala programme on TVB last night, however, maintained a stable ratings, peaking at 31 points in ratings with an average 29 rating points, excluding viewers on mobile and online platforms. Last year’s show saw an average rating of 34 points.

The online replays in three episodes have garnered more than 28,000, 8200 and 8700 views respectively.

“Considering the recent tension from the television licenses rights, TVB is satisfied with last night’s results," the company said via a press release.

As promised, TVB said it will now donate $3.1 million to seven charities including Yan Oi Tong, Yan Chai Hospital, Tung Wah Group of Hospitals, Po Leung Kuk, The Community Chest, Caritas Hong Kong and Pok Oi Hospital.

Social networking giant Facebook is on the hunt for nine roles, including a head of marketing communications, as it looks to build out its core Hong Kong and Greater China teams.

Charlene Chian, head of communications for Facebook Asia Pacific, said the main responsibility of the head of marketing communications role is to oversee and manage marketing activities across Greater China.

"That includes marketing outreach with and to our agency and brand advertiser customer bases, event management and maintaining an industry presence for us in these markets," she said.

The new role will sit within the APAC marketing and sales teams targeting Hong Kong, Taiwan and Mainland China.

In addition, the company is also looking to deepen vertical industry pillars in finance and travel and is also on the hunt for a head of gaming sales for Greater China in addition to a measurement lead.

Earlier this year Facebook remained silent on leaked details that the company was planning to expand its advertising sales arm to China.

At the time, sources told esb电竞数据投注电脑版 top secret plans were in place to to open a Beijing office within the next six months to chase outbound advertising revenue for Chinese brands looking to capture Facebook’s billion-plus global user base.


Scoot, the Singapore-based low-cost carrier, is set to join the competitive Hong Kong-Singapore airline market from 15 November, overlapping with sister carriers Singapore Airlines and Tigerair which are already serving the popular route.

But the late comer seems to have prepared a well thought-out plan to face the critical challenge, debuting in Hong Kong with a rather odd-sounding positioning - Scootitude - to differentiate from the growing airline crowd.

"We are not just a regular airline but an airline with a unique attitude of what we called 'Scootitude', which represents the spirit of energy, fun and causality in our service in order to made us appealing to man on the street," said Sharon Koh, marketing manager of Scoot.

"With an aim to bring fun into budget travel, we provide unique flight experience for our passenger. For example, passengers can rent iPad for entertainment during the flight; we even conduct in-flight activities for passengers to win prizes or vouchers, which help enhance the interaction between our crew directly to passengers."

The budget carrier, which targets a younger audience who seek fun and adventure, is itself brimmed with a sense of adventure that has been fully reflected in its bold marketing plans of dedicating the entire launch onto social media, to cater to the young generation in the Hong Kong market.

We rely on social media not only because our passengers are digitally savvy, but also because social media is the best way to humanise a brand.

Scoot kicked off its social media marketing with a Facebook competition encouraging social media users to determine the tagline for the brand. To better tie consumers to the brand, fans can even participate in the decision-making of the fare on social networks by liking the brand's Facebook page to reduce the airfare. As a result, the Hong Kong-Singapore airfare was reduced from HK$750 to HK$388.

Additionally, the low-cost carrier is crowdsourcing and recruiting on its social platforms, sharing innovative relevant tips and trivia about the company. Engaging and innovative videos are also one of its trump card, racking up per 20,000 views on the Scoot YouTube channel.

"Building emotional connections with consumers and getting them involve in our community are very important for us to tap this new market. Social media allow us to communicate with them like a friend and develop a loyalty base."

Despite up to 40% of its marketing budget moving to new media world, Koh said traditional media still plays a crucial role in marketing the brand that should not be ignored.

"Tradition media works as a means to attract public attention and to consolidate brand presence, while social media is for delivering immediate and on-going communication to build emotional connection with consumer."

More recently, the budget carrier served as a title sponsor in the popular Korean talent TV series Scoot:K-pop Star Hunt 3 , leveraging the programs fame across Asia to gain universal approval and to increase exposure on mass media.

Asked about competing with its Cathay Pacific and United Airlines for seats, Koh was optimistic, arguing its its prices are 40% lower than full-service carriers with reputable aircrafts Boeing 777 to service the routes.

Scoot's services will start five-times weekly from 15 November and will ramp up to daily from December.

Global sports broadcaster beIN SPORT has inked a partnership deal with TVB Network Vision (TVBNV) for the launch of two sports channels in Hong Kong including beIN SPORT 1 HD and beIN SPORT 2 HD.

The inaugural launch in Hong Kong underscores the global sports broadcaster’s rapid expansion in Asia, following the kick-off of three beIN SPORT channels in Indonesia back in July.

Apart from the two new HD beIN SPORT sports channels, TVB is set to debut a new sport channel “TVB Sport” on 17 October in an effort to strengthen its competitive edge in the pay TV market . It will also be the only sport channel in Hong Kong to broadcast all 64 matches of the 2014 FIFA World Cup.

“Asia is a very important market for beIN SPORT and we hope to continue the pace of expansion as we seek new opportunities for growth. Since the launch last year in France, beIN SPORT is now the fastest growing sports television brand in the world and we are very excited about our launch on TVB NETWORK VISION in Hong Kong - always a very significant market with its robust pay-TV landscape,” Nasser Al Khelaifi, chairman of beIN SPORT, said.

Andrea Radrizzani, CEO of MP & Silva Group also said: “The sports genre continues to be a game changer in the pay-TV industry, and we believe this new offering will expand their presence in Hong Kong with MP & Silva’s expertise and leadership in the Asian market combined with beIN SPORT’s high-quality sports programming.”

The two sport channels are offering a comprehensive line-up of footballs and sports content in high-definition. The beIN SPORT 1 HD channel will broadcast a slew of LIVE football programmes all year round including LIVE coverage of the Italian Serie A, French Ligue 1, Major League Soccer (MLS), Football League Championship as well as some major cup tournaments.

Another channel beIN SPORT 2 HD will feature football leagues such as Serie A, French Ligue 1, Scottish Professional Football League, and the Football League championship, as well as top rugby events in the RBS Six Nations. Other sports programmes includes ATP 250 tennis events, International Baseball Federation events such as the Baseball World Cup, the Spanish Basketball League (Liga Endesa) to name a few.

Facebook, the world's largest social networking site, is understood to be planning to expand its advertising sales arm to the world's most populated country, China.

Sources close to the story have detailed what is believed to be top secret plans to open a Beijing office within the next six months to chase outbound advertising revenue for Chinese brands looking to capture Facebook's 1.1 billion global user base.

esb电竞数据投注电脑版 understands Facebook staff across the Asia region were told of the plan last Tuesday by vice president of corporate development Vaughan Smith.

Smith was also in China last week, but the company's public relations department has played down the visit.

Facebook is blocked in China and the move does not signal a softening of Chinese governments stance again the social networking site, the source said.

Asia was last week a major focus for the publicly-listed company with chief operating officer Sheryl Sandberg in Japan to meet partners and advertising executives like Japanese firm Dentsu.

The social networking site has dismissed the talk as speculation, saying there were no current plans in place for such a move.

"There are no plans to open an office in China," said Charlene Chian, Facebook's head of communications in Asia Pacific.

esb电竞数据投注电脑版 also sought comment from global PR head Debbie Frost and Vaughan Smith, but requests were directed back to the Singapore office.

But the move to chase outbound advertising revenue from China makes good business sense.

A large number of Chinese firms including Lenovo, Baidu, Huawei, Haier, Air China and Alibaba are looking to US and European markets for growth.

In recent years China has emerged as one of the fastest growing advertising markets in the world, on par with the US and Japan.

The move would also expand Facebook's Asia footprint, building on established bases in India, Singapore and Hong Kong.

Late last year China Daily reported Facebook Exchange had cut a deal with real-time bidding provider iPinYou to allow Facebook to reach more Chinese advertisers who want to place targeted advertisements on Facebook.

Facebook Exchange enables advertisers to reach specific types of consumers based on their browsing history.

The South China Morning Post yesterday unveiled SCMP News Pulse, a mobile app that allows subscribers to access to news and share across social media platforms quicker and easier.

Available to both iPhone and Android, the app features the most popular, most commented and most shared article based on readership of the SCMP.com site. Sharing function are also easier linked to Facebook and Twitter.

Non-SCMP.com subscribers can access eight articles per month for free before being pushed to either register or subscribe.

Apart from delivering the hottest trending news, the app also provides videos and photo galleries, as well as a new feature called iScoop, which allows users to submit their own stories, photographs and videos.

"SCMP News Pulse app enables readers at a glance access to the news they want, as well as keeping them up to speed with trending news in Hong Kong and China," said Wang Feng, online editor of SCMP.

"It's also the latest offering in our continued commitment to enhancing the digital news experience for our readers."

SCMP is offering the app for free to iTunes and GooglePlay users.

TVB has regained the title of Hong Kong's official broadcaster of the FIFA World Cup 2014 at a cost of HK$400 million.

After losing right three times since 2002, TVB will regain broadcast rights and air 22 live FIFA World Cup matches plus daily highlights on its terrestrial channels free of charge.

The matches will be broadcasted on TVB's five free channels - Jade, Pearl, J2, iNews and HD Jade. They include the opening match, 16 group stage matches, two quarter-finals, the two semi-finals and the final.

The deal also includes radio rights, internet and mobile rights.

In 2010, i-Cable gained the World Cup broadcasting rights for $240 million under conditions which prevented rival broadcasters using clips of games in their news coverage.

TVB's group general manager Mark Lee hinted internet and mobile platforms would be on offer to ensure widest coverage.Ancillary programmes will also be on offer for advertisers and sponsors.
FIFA TV director Niclas Ericson described Hong Kong's TV market as "crucial and vibrant" and said FIFA was delighted with its new partner.

SCMP Group will spend $30 million to acquire the Hong Kong assets of Asia City Media Group, publisher of HK Magazine.

Rumours about a local acquisition have been rife for months, even forcing the publicly-listed SCMP to confirm to the stock exchange on 18 February that talks were in progress.

In a statement, SCMP Group said by July it will have acquired all the assets of Asia City Media Group in Hong Kong, including HK Magazine, Where Hong Kong, Where Chinese , and The List , as well as a number of tablet, mobile and web products.

Asia City is expected to manage its titles and businesses independently, but a board of directors comprising a number of SCMP Group senior executives have been appointed to support and oversee the overall business direction.

The recent pace of change at the SCMP has been nothing short of frantic, with new launches, closes and rejigging of its newspaper-inserted-titles like Family Post, Health Post and its Food, Wine and Lifestyle sections all being folded back into the main newspaper.

The groups latest launch was a stand-alone entertainment magazine called 48 Hours , which looks to compete directly with Asia City's HK Magazine , particularly on the advertiser front.

Additionally Greg Crandall, who has been with Asia City Media Group for over 10 years, will continue in his position as country manager.

"We are a fast and innovative team with great brands and an extremely loyal readership," Crandall said.

"This acquisition gives our company an even stronger position to grow and expand as we leverage the strength and resources of the SCMP."

Last year the SCMP acquired the Hong Kong Chinese language edition of Elle from Hearst Corporation. Other products in the Asia City portfolio include the HK Magazine website, The List website, HK Magazine tablet app and the Happy Hour Finder app.

Daytime and night time activities, weekend pursuits, surfer’s hot spots, hiking detours, shopping, food and wine appreciation, music, theatre, culture events: these are some of the features that will appear in South China Morning Posts ’ latest 48 Hours supplement.

Targeting professionals and party-goers, this new complimentary book will be bound into the newspaper every week and is available on the newsstand for $18.

Alongside the launch is a marketing campaign featuring cheeky headlines like Talent Appraisals – for the celebrity section; and Board Meetings for surfers. The campaign serves to channel workplace skills to weekend fun; it will appear in bus shelters, trams, in print as well as on digital and social outlets.

48 Hours is Hong Kong’s authoritative guide to what’s new and happening in town; where to be, what to wear and where to buy it,” said Kevin Kwong, the magazine’s editor.

SCMP readers want to be well-informed and make the most of their hard-earned spare time. This is an exciting new source of information, with up-to-date insights, fascinating and authoritative perspectives, as well as quick and useful tips and listings.”

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