MediaCom Hong Kong has announced two key hires to bolster its digital capabilities.

Alice Chow has been named managing director of MediaCom Hong Kong, taking over from Cecilia Chan who moved to Dentsu earlier this year . Chow joins MediaCom from OMD where she was general manager since 2011.

Melanie Lo, CEO GroupM Hong Kong, said Chow had a proven track record working with clients from Warner Bros to Sony Electronics and had also proven to be a very strong team leader.

“I’m incredibly excited to take up my new role," Chow said via a statement.

"What first struck me about MediaCom was their approach to client business. Their focus on content and connections highlights the importance of creating a communications system for clients rather than allowing work to sit in silos. I believe this approach really sets MediaCom apart from its competitors; it’s a great time for MediaCom and I am very much looking forward to being a part of it”.

MediaCom has also moved Adrian Lee to Hong Kong as head of digital. He previously led the digital team at MediaCom Indonesia, and also worked for MediaCom UK.

MediaCom Asia Pacific CEO, Mark Heap, said Hong Kong is an important market for both MediaCom and our clients in the region.

"The appointment of Alice and Adrian, both high caliber practioners, is a statement of our intent and ambition in Hong Kong and Asia Pacific more broadly. I’m delighted to have them on board and they join with the full support of both GroupM and the MediaCom network behind them. We can expect to see great things from them in the near future.”

SCMP Group said it will acquire lifestyle publisher Destination Macau Limited from Ignite Media Group, giving the Hong Kong group a key to enter the world’s fastest growing gaming market.

Macau surpassed Las Vegas’ total gaming revenue in 2013 by seven times and is tipped to continue its accelerating pace of growth.

This is underpinned by its status as a tourism hub for China’s rapidly expanding middle class, whose consumption demand has prompted a doubling of Macau’s hotel rooms in the next five years. This is all on top of more than US$8 billion worth of retail sales in 2013.

Destination Macau Limited publishes two titles - luxury lifestyle title Destination Macau and ultra high-end magazine DM Exclusive in English and Simplified Chinese.

Destination Macau Limited also operates a custom publishing business to cater to the content marketing needs of luxury brands and retailers.

SCMP Group’s growing portfolio of magazines already includes Cosmopolitan, Elle, Esquire, Harper’s Bazaar, PEAK and STYLE .

“The combination of Destination Macau’s high quality content, and its native base of affluent readers from Macau, China and the world makes this acquisition a perfect fit into the SCMP Group’s family of luxury titles, and adds to an even more formidable offering to our network of top tier advertisers”, said Elsie Cheung, chief operating officer of SCMP Group.

Destination Macau Limited SCMP Group’s management from late March onwards.

Hong Kong consumers remain highly engaged with brands on social media, a new study from Waggener Edstrom shows.

While 87% of respondents get their information about products and services from social media, 82% say they would even click on an advertisement or read advertorials.

The study reveals the relationship between brand storytelling online and key consumer behaviors such as brand advocacy, spending, and engagement across different business sectors such as travel & tourism, mobile devices, consumer electronics and appliances, food & beverage products, personal care products and healthcare.

Among all business sectors, connected consumers appear to have the strongest relationship with mobile device brands with 83% respondents follow brands in the category. It is closely followed by consumer electronics and appliance brands by 71%.

On the contrast, healthcare category sees the weakest bond with social media users with only 41% of respondents actively follow healthcare brands online.


Meanwhile, social media users in Hong Kong who follow mobile device brands are 33% more likely to recommend brands, products, or services from the sector to friends.


Notably, the study also shows Hong Kong social media users are the likely to participate in contests and giveaways on social media of 88%.

Overall, Facebook remains as the front runner in the social media realm in APAC with 48% of respondents get on the social network “very frequently”.


Stephen Tracy, APAC lead at Waggener Edstrom’s Insight & Analytics (I&A) practice said communications professionals across Asia find themselves under increasing pressure to prove the ROI of their investments in digital content.

“Our new research reveals a clear relationship between brand storytelling online and increased consumer spending, referrals, and engagement. Put simply, the more consumers engage with brand content, the more they spend on brands.”

Zaheer Nooruddin, vice president of digital at Waggener Edstrom’s Studio D in Asia-Pacific, added the real take-away of the study is that brand owners must focus on creating rich, compelling, and relevant storytelling for their audiences in 2014.

“If brands succeed with creating consumer engagement through high-quality content marketing across Asian markets, then the ROI will follow.”

Entitled “The Impact of Brand Storytelling Online”, the study surveyed over 2,200 consumers between the ages of 15 and 60 across Australia, China, Hong Kong, India, Indonesia, Japan, Philippines, Singapore, South Korea, and Vietnam.

The International Olympic Committee has awarded Television Broadcasts Limited the exclusive broadcast and exhibition rights in Hong Kong for the XXII Olympic Winter Games in Sochi, Russia.

TVB has acquired the exclusive broadcast and exhibition rights across all media platforms, including free-to-air television, subscription television and new media.

“We are honoured to be Hong Kong’s official broadcaster for the Sochi 2014 Olympic Winter Games”, said Mark Lee, Group General Manager of TVB.

“Our aim is to ensure that as many people as possible are able to enjoy the Olympic Games on all our platforms. It is yet another step in our effort to bring world class sports to Hong Kong."

The Sochi 2014 will be held at one of the most beautiful resorts in Russia from 7 to 23 February. More than 2,800 athletes from around the world, including Hong Kong, will come together to compete in 15 sports, comprising 98 events.

It will be the first time a Hong Kong male athlete qualifies for the Winter Olympics.

Barton Lui Pan-to, aged 20, will compete in the 1,500 m speed skating. He will keep the Hong Kong Special Administrative Region flag flying at the opening ceremony of Sochi 2014 on 7 February.

China, after an important breakthrough at the Vancouver 2010 Olympic Winter Games, will field a team of 66 athletes to compete in eight sports.

The three-hour opening ceremony will be an extravaganza to present the participating athletes and feature performance by renowned Russian musicians and a chorus of 1,000 Russian children. It will be attended by world leaders including Chinese President Xi Jinping.

The event will be simulcast live on Jade, HD Jade and Pearl channels from midnight on 7 February, Friday (Hong Kong time). There will be daily live coverage and event highlights including skating, skiing, snowboarding, ice hockey and more. In addition, there will be live streaming on and extensive coverage by TVB Network Vision.

Source: press release

TVB has unveiled a pay-to-watch mobile TV service called GOTV, but the station's general manager SK Cheong denied it was a competitive pre-strike against HKTV, which is also moving on the mobile TV space.

Launched under the banner, the GOTV app allows users to watch TVB dramas dating back to 1967 with a minimum price tag of HK$59 per month.

This is built on top of its free online channel myTV, which include a mobile app and claims a monthly viewership of more than 5 million.

According Cheong myTV accounts for 7% to 8% of its total 3G data usage in Hong Kong, but the broadcaster is set to up the ante for its digital broadcasting development in the near future.

The launch comes after rival HKTV’s up-coming launch of its mobile TV service in July. But Cheong denied the launch is deliberately going against Ricky Wong's mobile service.

“The speculation is completely untrue,” said Cheong. “We have been planning this new service for more than two years; it maybe the coincidental time of launching which gives public this idea, but this is not true.”

“GOTV is launched for the increasing need in pay-to-watch channel and to provide more choices for online entertainment.”

He however admitted the two broadcasters will go up again “indirect competition”.

“The positioning between us (GOTV) and HKTV’s sees a stark difference. Our new channel highlights our database whereas HKTV is promoting new products. All I can say is we are both vying for audience’s time on mobile TV channels under an indirect competition.”

TVB plans to increase its programme choice such as game shows and news programmes gradually in the middle of this year.

It will undergo overseas expansion, which Cheong said was a “necessity” as mobile TV is even more mature in overseas market. At this stage, no deal is sealed yet due to copy right issues.

He said he was looking at securing around 100,000 subscribers to the new service by the end of the year and it would only takes around two years to balance the cost.

GOTV apps


Hong Kong Disneyland has been ranked as the most checked-in attraction on Facebook in Hong Kong, according to Facebook’s first “Year In Review”.

Throughout the year, Disneyland launched several integrated campaigns that stood out with their execution, especially on social media.

In March, the mobile campaign, “Let’s Animate”, provided a platform for users to create customised celebratory e-cards adorned with iconic Disney characters. The campaign synced with social media where users were encouraged to share their works on email, Facebook and Twitter.

Highlighting its visual illusions and special effects, the following launch campaign of its latest attraction Mystic Point also saw a heavy push on social media marketing with a tailor-made YouTube commercial creatively playing around with the website layout.

The most recent Halloween promotion, “Scream-No-More”, also took social media as its central theme. The theme park partnered with local video blogger Ming Jai to create unbranded videos on his YouTube channel to “subtly” introduce the new Halloween theme with a humorous approach.

Wendy Chu (pictured), marketing director at Hong Kong Disneyland Resort, said the recognition was attributed to establishing relevant content and being human on Facebook.

“Content is very important in building up the relationship with Facebook fans, considering the relevancy to our audience. We follow a pattern in terms of our Facebook posts, maintaining the 80-20 rule, namely the 80% on non-commercial information and 20% on promotion-related posts,” said Chu.

As an entertainment company, Chu said it was important for Hong Kong Disneyland to maintain proper tone and manner, be creative and be human to create that emotional bonding with consumers.

“People are more likely to interact with a human tone of voice instead of a cold corporate talking. It requires strong word-of-mouth from consumer interaction. With the increasing number of Facebook users in Hong Kong and Asia, our Facebook strategy has been become more essential and its weighting is equally important as any of our traditional marketing tactics,” she said and concluded the recognition further supports the theme park’s choice of putting resources and efforts into non-traditional marketing.

Jayne Leung, head of Greater China at Facebook, said: “Every day Facebook connects over 2.9 million users in Hong Kong to what is important to them. By ensuring they are able to connect and share the most important events of their lives, Facebook has become a part of people’s lives. It is this connection that we value most at Facebook.”

Hong Kong Disneyland took the top spot, closely followed by the other popular local theme park, Ocean Park, with JW Marriott Hotel and Harbour City rounding out the top 10.

SCMP has hired Terence Cher to succeed Sophia Yu as director of advertising and marketing solutions, with Yu shifting to its magazine division as general manager and publisher.

Cher, a former managing director of JCDecaux China, will lead a team of more than 100 staff across Hong Kong, Beijing, Shanghai, Guangzhou and Singapore covering display and digital ad sales, the integrated and custom marketing solutions unit and SCMP’s specialist publications, which includes STYLE , Good Eating and LuxeHomes .

He reports to SCMP Group COO Elsie Cheung.

The company has also revealed Sophia Yu will take the helm at SCMP Hearst, a joint venture company between SCMP Group and Hearst Magazines International.

Yu will oversee its growing stable to magazines from ELLE, ELLE Men, ELLE Wedding, ELLE Décoration in addition to the newly acquired Esquire business.

She will now report to SCMP Magazines Publishing managing director Josephine Chan.

It’s been a hugely active year for the SCMP Group, which after bedding down the Hearst deal announced the $28.5 million acquisition of Asia City Media Group and its established Hong Kong titles HK Magazine , Where HK , The List the Happy Hour Finder app and HK Magazine iPad application.

The magazine division also recently acquired the license to publish The Peak .

“Although the global media business has undergone periods of change and challenges, Asia has kept its pace, and Hong Kong in particular has remained resilient to date,” SCMP Group COO Elsie Cheung said.

“Fuelling this trend has been China’s continued growth, as well as the rising prominence of digital media across platforms.”

Tension between two of Hong Kong's most powerful media organisations TVB and Next Media have flared up.

TVB has confirmed that Next Media is no longer a welcomed guest to any of its press conferences or media gatherings, typically a hot bed for celebrity news which Next Media thrives on.

A strongly worded statement released by the broadcast company accused Next Media of running a smear campaign against it over free-to-air licensing row.

"Next Media's publications have been targeting TVB on the free-to-air license issue. The decision of the licensing belongs to the government and was not influenced by TVB,” the company said.

"Next Media made inaccurate stories on the license issue and has been deliberately attacking and calumniating TVB, the behaviours have violated journalism ethics and far exceeded appropriate standard of a media corporation. The purpose is obvious."

It continued to accuse Next Media to create “white terror” by calling a boycott against TVB’s Anniversary Gala programme on 19 November.

The action, which is believed to be the unprecedented ban from TVB, follows Apple Daily’s article attacking the anniversary programme rating as well as biased reports on TVB's artists.

Apple Daily chief editor Kim Hung Cheung expressed regret over TVB’s decision and said on its digital news platform that the publication has been concerning about the justice of the licensing and the stories are based on facts. There was no unwarranted attack and vilification to TVB.

Apple Daily declined to comment further.

TVB statment on Next Media


A city-wide boycott against TVB over the government’s rejection of Ricky Wong’s HKTV license, seems to have had little impact.

The boycott was in full throttle on social media channels with viral messages asking people to turn off their TV sets to instead take their parents out for dinner (so they can’t watch TV either).

In particular was a Facebook page of more than 25,000 likes that actively searched for the 800 households in which TV meters have been installed to monitor the station’s ratings.

The 46 Anniversary Gala programme on TVB last night, however, maintained a stable ratings, peaking at 31 points in ratings with an average 29 rating points, excluding viewers on mobile and online platforms. Last year’s show saw an average rating of 34 points.

The online replays in three episodes have garnered more than 28,000, 8200 and 8700 views respectively.

“Considering the recent tension from the television licenses rights, TVB is satisfied with last night’s results," the company said via a press release.

As promised, TVB said it will now donate $3.1 million to seven charities including Yan Oi Tong, Yan Chai Hospital, Tung Wah Group of Hospitals, Po Leung Kuk, The Community Chest, Caritas Hong Kong and Pok Oi Hospital.

Social networking giant Facebook is on the hunt for nine roles, including a head of marketing communications, as it looks to build out its core Hong Kong and Greater China teams.

Charlene Chian, head of communications for Facebook Asia Pacific, said the main responsibility of the head of marketing communications role is to oversee and manage marketing activities across Greater China.

"That includes marketing outreach with and to our agency and brand advertiser customer bases, event management and maintaining an industry presence for us in these markets," she said.

The new role will sit within the APAC marketing and sales teams targeting Hong Kong, Taiwan and Mainland China.

In addition, the company is also looking to deepen vertical industry pillars in finance and travel and is also on the hunt for a head of gaming sales for Greater China in addition to a measurement lead.

Earlier this year Facebook remained silent on leaked details that the company was planning to expand its advertising sales arm to China.

At the time, sources told esb电竞数据投注电脑版 top secret plans were in place to to open a Beijing office within the next six months to chase outbound advertising revenue for Chinese brands looking to capture Facebook’s billion-plus global user base.


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