esb电竞数据投注电脑版 Interactive
The Art and Science of Connecting with Consumers
According to Japan Airlines' VP of global marketing, Akira Mitsumasu, creating 3,000 unique assets came naturally as part of the airline’s content marketing process.
What will it take to navigate this crisis, now that our traditional metrics and assumptions have been rendered irrelevant?
"esb电竞数据投注电脑版 teams must act like media organisations. TED Talk videos have transformed how people educate themselves. You must create more informational videos."
"Make no mistake that consumers will call you out on this varied approach and question its efficacy if such advocacy is absent in the areas it is most needed."
Brand virtualisation is creating distinct, digital environments in which customers can interact with brands.
"I would be exhausted, confused and drinking a lot of wine." Communications professionals weigh in.
Diversification is key and it's important to consider private traffic channels too. Here's why.
"Designing for inclusivity is not a destination but a practice and mindset."
What does it mean concretely for brands or agencies to operate in the future Web 3.0?
Haleon was formed as a result of GSK demerging its consumer healthcare business and over 45% of the former's global media budget is spent on digital, with China leading the pack at 70%.
