Brand spotlight: Bonaqua diverts resources to create a sustainable brand
As a beverage brand under The Coca-Cola Company, Bonaqua has also been working on reducing packaging to help minimise waste.
As a beverage brand under The Coca-Cola Company, Bonaqua has also been working on reducing packaging to help minimise waste.
" Brand culture is not only made up of branding visuals, but also a company’s values and the public activities that align with them."
It will soon welcome visitors from Hong Kong after three months of service suspension.
Unlike the initial days of lockdown, most agencies MARKETING-INTERACTIVE spoke to this time said they were much better prepared.
"In the past, I feared that our clients would lose their trust in our capabilities when I was pregnant."
"Single women in senior leadership roles may be associated with negative traits."
"I believe gender equality and women empowerment are key values the whole industry is working on."
" When women are straightforward and put their foot down, they face name-calling sometimes in their faces. That happened when I was still a team head working my way up."
"Many young women believe that jobs in the creative and communications industries require long hours and long nights, which can be tough for those who have just started to have a new family."
"Our ultimate goal is to capture as many of the 21 meal occasions (three meals a day, seven days a week) as possible," said Deliveroo Hong Kong's general manager Andrew Hui.