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If influencers in the metaverse aren’t going to be subscribing to Barbie-doll standards of classic beauty, what will they look like?

"Armed with an upgraded toolkit and the metaverse as their canvas, advertisers will soon be able to entirely reimagine storytelling, engagement and interactivity for always-on consumers."

"The bar for good customer experiences is set by consumers, not brands. It’s up to brands to continue to innovate to meet and surpass customer expectations."

"To build 'The Brand of You', you have to pop that bubble. You need to shatter your illusions and see the real world. The real situation. The real YOU."

We've compiled a bunch of words we really don't wish to hear much of anymore. And yes, we are also guilty of using them.

"One thing that’s important to note is that social commerce is more about the experience and less about the direct return on ad spend."

"One thing is for sure - martech adoption will focus on agility, avoiding the hype of technology to look at practical tech solutions that can influence strategy, insights and engagement in the long run."

"I don't define creative and advertising as in any way superior to PR, I actually think it is inferior. I think our ideas actually prompt action."

Once an advertiser has cleared the hurdles of aligning on the goals and risk tolerance for a livestreaming campaign, how can they get started?

While it is true that all businesses will need alternative identity solutions to maintain addressability for relevant advertising, Verizon Media's chief business officer, Ivan Markman said the implications of this change may leave SMEs more vulnerable.