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"If an influencer keeps posting sponsored videos, followers will eventually lose interest in their channel. So it is very important to strike a balance."

Several factors need to be considered before adopt the fan economy approach. 

"The most common confusion results from looking at ESG through the lens of a company’s corporate socially responsible activities."

"The majority of our core customers are parents aged over 35 and 45 for Citigold and Citigold Private Client respectively. Lai was their hero when they were young and he has remained a very positive and aspirational image in their minds over the years."

Loyalty programmes, coffee subscriptions and expansion to new regions. Pret A Manger's head of marketing Eric Lam shares why the brand has no intention of slowing down in Hong Kong. 

How remote work policies and practices will impact operational efficiency, staff’s health and wellbeing, and shape our corporate culture have become priorities on management team’s agenda. 

The "Ding Ding" might be old in age, but it remains  young at heart.

Is content still king? 

Rachel Catanach from FleishmanHillard offers her insights into this issue. 

The company also introduces ad offerings that enable restaurants to use sponsored listings to advertise and put it in the front or centre of the Uber Eats feed.