PRHK Viewpoints: Let’s celebrate the ‘C’ word
Is content still king?
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PRHK Viewpoints: To take a stand or not? 3 considerations before championing an issue
Rachel Catanach from FleishmanHillard offers her insights into this issue.
Interview: Uber Eats HK mulls new ad feature with hyper-localisation as main dish
The company also introduces ad offerings that enable restaurants to use sponsored listings to advertise and put it in the front or centre of the Uber Eats feed.
AD WATCH: MAD Creative Lab founder's most/least favourite ads
Charles Wong unveils one of his favourites and an ad that fails to win his heart.
Opinion: News literacy is critical in the fight against misinformation
Last year, in Asia Pacific, there were over 1,700 mentions of disinformation in English language media stories.
PRHK Viewpoints: Influence and be influenced
Local influencers have been presented with an enormous opportunity to showcase their ability to bridge between consumers and brands and drive the path to purchase journey from awareness to engagement to conversion.
PRHK Viewpoints: Learnings from Hong Kong’s COVID-19 vaccination incentive campaigns
" Brands should connect activations back to the key objective, that of driving up the vaccination rate in Hong Kong."
Opinion: Enhancing employee productivity under the next normal
WeWork's head of Hong Kong and Taiwan Stephen Leung talks about the trends ahead.
The next big opportunity: Gaming 101 for brands in Hong Kong
DDB Group Hong Kong’s chief business officer Leo Tsui shares his view on gaming.
AD WATCH: frengers communications director's most/least favourite ads
Augustin Chan unveils one of his favourites and an ad that fails to win his heart.
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