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The expansion aims to bridge the gap between European luxury brands and affluent Asian customers.

Hiroshi Igarashi will now oversee all operations while Wendy Clark steps down from her dentsu international CEO role on 31 December.

The new recruits will primarily work within OpenX and  support Ogilvy’s growing client demand in Asia for cross-capability ideas that generate impact across geographies and cultures.

With all of these changes, Deepika Nikhilender, formerly SVP of Xaxis Asia Pacific, has also stepped into the role of CEO.

Prior to joining Wavemaker, Pham was the general manager of marketing and strategy at GTI Tourism.

Before his redesignation, Bass most recently worked as the chief investment officer for Dentsu ANZ for three years.

Jason Leow leads the APAC operations as vice chair and head.

Chiang will continue in his roles as CEO, Greater North, Asia Pacific, and chairman, dentsu China.

The mild fragrance of White Peony Tea reflects the beauty and prosperity of Hong Kong, while the small yet resilient spices of ginger with orange-red bracts and white flowers pay tribute to Singapore.

Gilby, who will be based out of Singapore, joins dentsu from Nielsen where he was APAC president.