Under R3 management, Adbrands will continue to operate a freemium model, with premium data and analysis available to clients and subscribers.

WPP creatives and technologists will be equipped with the skills to create new, custom experiences and build imaginative worlds for brands inside online games such as Fortnite. 

At Mindshare, Lee led global accounts such as Dyson, Facebook and Zespri, in addition to serving as the agency’s regional client lead for new business.

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