MEC has appointed Doris Kuok as managing director in Hong Kong with immediate effect.

Kuok takes leadership of the office from Matt Semple, who returns to Europe after a seven year stint in Asia Pacific, and will be charged with growing the office in line with MEC’s brand manifesto, dedicated to the growth of clients, employees and the industry.

Stephen Li, MEC Asia Pacific CEO, commented: “Being committed to investing in top talent, we are delighted to have Doris join us. She brings with her excellent leadership skills and strong communication strategy expertise – particularly in the digital arena, which is one of our core areas of focus."

Kuok comes to MEC from a role as Global Managing Partner for McCann Worldgroup, leading media worldwide for the Cathay Pacific Central Team.

Prior to that she was general manager and regional director at Starcom Mediavest Group looking after clients such as Mannings, Mead Johnson’s, P&G, Richemont, Samsung and WWF.

Not a stranger to GroupM, Kuok worked for Mindshare for six years, most recently as a Partner in Client Leadership, with clients HSBC, Hong Kong Disneyland, Lane Crawford, Prada and Prudential Insurance amongst others.

Her media career spans over 20 years, with experience leading business teams in China.

Hong Kong boutique marketing and advertising agency MADE has opened an office in London.

The agency was founded in 2012 by directors Beanie Espey, who worked in brand management roles for L'Oreal and Chanel, and Joel Sadler, former Publicis Hong Kong art director.

Espey said expanding the agency into the UK helps it appeal to British brands looking to launch in Hong Kong, a growing portion of its clients.

"We have regular conversations with companies in the UK, which is where Beanie and I are from," Sadler added. "Our clients were already global."

Face-to-face meetings with key decision makers in clients' head offices in London means having more input in strategic decisions compared to simply communicating with their subsidiaries in Hong Kong or Skype-ing with UK-based clients.

"Agencies are usually expected to get the job done but without a clear picture of the client's overarching strategy, it's difficult to know what's the best way to achieve the client's goals," Espey said.

"There is plenty of choice in terms of agencies in Hong Kong, which can overwhelm clients coming in from overseas."

The expansion could also help the agency secure bigger budgets because it can get its foot in before clients have already entered Hong Kong and are locked up in contracts with other local agencies.

Espey said, "By the time we connect with UK brands in Hong Kong, they often did not have as much money for us for marketing and advertising."

The agency is not currently involved in the China market but Espey says she will consider allying with a local partner in mainland China in the future.

In the UK, MADE partners with marketing agency Future Proof and PR agency In Addition.  These strategic partnerships allows MADE to outsource work that outside of its expertise and to reach out to companies beyond the UK and Hong Kong.

"We do not compete with Future Proof because they help UK clients market themselves in the UK, whereas we are helping UK clients market their brands in Hong Kong," Espey said.

"In Addition is a great partner because as a PR agency, they are constantly networking and meeting new clients in a variety of industries.  It has contacts in fashion and lifestyle sectors as well as clients based in South America and the Middle East."

Simone Tam, president and CEO of DDB Group Hong Kong, and Jeffry Gamble, chief creative officer at the agency, will leave the agency towards the end of this year.

Tam has worked for five years at DDB while Gamble has been with the group for over 15 years.

In their place, the group will promote people director Irene Tsui to GM, group creative director Clifford Ng to executive creative director and group business director Benny Ko to client services director.  Together they will form a new management team.

With two decades of experience in marketing and advertising, Tsui has worked with the agency for almost 10 years, leading the key accounts of McDonald’s, Chase Banking and Credit Cards, as well as high-end fashion retail.

DDB Group Hong Kong Irene Tsui

Ko has worked in the advertising industry for 17 years.  His client portfolio spans FMCG, retail, banking, telecommunications and property industries  Before joining DDB, he was managing partner at DraftFCB.

Meanwhile, prior to working for the agency, Ng worked for Ogilvy & Mather, Leo Burnett and FCB, with almost 20 years of experience in communications across industries such as retail, FMCG, beverages, banking and tourism.

Doris Yim will continue as chief financial officer at the group.

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Rather than hiring people outside of the group to fill the CEO and chief creative officer roles, the group decided to promote staff internally to take on Tam and Gamble's job duties as a way of fostering talent from within.

John Zeigler, chairman and CEO of DDB Group Asia Pacific, Japan and India, said, "Irene, Clifford, Benny and Doris not only understand our clients, but they also understand our people."

"In considering our succession planning, we wanted to give our next level of management an opportunity to demonstrate their leadership ability."

Tam adds that they were promoted from within to minimise the impact of their departure on the agency.

"They grew and worked with us for a long time.  They are immersed in our culture and they know our clients and how we make decisions every day," Tam said.

The agency may be looking to hire a CEO for Hong Kong or a regional CEO to help expand and strengthen the role of the Hong Kong office in the region, says Zeigler.

He said, "In the last five to 10 years, we have seen more migration of business to Singapore, with companies turning away from Hong Kong as a regional hub.

"We hope to put more of a focus on Hong Kong to help attract more regional business based out of Hong Kong."

Tam and Gamble told esb电竞数据投注电脑版 that they are taking a break before deciding what comes next.  They are staying on at the agency for a few more months to mentor the new management team.

“This has been one of the hardest decisions I’ve had to make but I’m hungry for new challenges and the unknown," Tam said.

On a similar vein, Gamble said, "After 15 years at DDB, I know the time is right to sink my teeth into something new."

MEC has appointed Alex Meaden (left) as regional marketing director, and Zoe Madden as associate trading Director for Asia Pacific, both based out of Hong Kong.

In the newly created role, Meaden will report to Stephen Li, CEO Asia Pacific and will work closely with Nathalie Haxby, global marketing director.

Meaden will be responsible for both internal and external marketing strategies, showcasing MEC’s best in class ideas, activation and communication strategies, as well as driving the brand’s manifesto throughout the organization.

She worked for sister GroupM agency, Mindshare, as national deputy head of planning China, before moving to Hong Kong to take up a Greater China business planning role. During her time in Asia, Alex has also worked for Batey, Landor brand consultancy and Visa International.

Meanwhile, Madden will report to MEC head of trading Asia Pacific, Michael Beecroft. Her responsibilities covers supporting local and regional MEC teams to make best use of opportunities and benefits for clients as well as developing consistency and best practice across the region.

She joined MEC in Hong Kong over two years ago, working within the WPP team Red Fuse, servicing Colgate. During this time she worked closely with the local MEC teams in 10 Colgate’s Asian markets, supporting them with both their strategic media offering and its implementation.

"I have worked with Alex before and knowing she is passionate about brands delivering on their promises, I ‘m sure that she’ll carve a prominent place for MEC in this condensed industry," said Li.

"In regards to our trading offer, Zoe’s client planning background and her insight into local market challenges and opportunities will be a significant asset for MEC when driving clear and tangible value for our clients.”

Maxus Hong Kong has won the media planning and buying account for 7-Eleven.

The incumbent media planning and buying agency was ZenithOptimedia.

Rose Yeung, director of sales and marketing at The Dairy Farm Company, which owns 7-Eleven in Hong Kong, said the company was impressed by the energy and the passion of Maxus.

"With their strategic strength and creativity, we believe we would work well together and bring the 7-Eleven business to new heights," she added.

Caroline Chan, managing director at Maxus Hong Kong said, added that the use of data and technology will feature in its work for the new account.

"In this competitive field, we need to keep bringing excitement and new experiences to customers. Therefore, we will further invest resources and explore creative and engaging communications solutions through the use of data and technology on top of traditional media buy for 7-Eleven," Chan said.

Brand and marketing firm Prophet has shifted two senior members to its Hong Kong leadership team, with Partner Jay Milliken, and senior engagement manager Julie Purser joining the local office.

“Jay and Julie are important additions to Prophet’s Hong Kong office amidst our robust business momentum in the region,” said Michael Dunn, Chairman and CEO for Prophet.

“They have an impressive track record for combining analytical rigor with creativity and innovation to transform the world’s leading brands and businesses.”

Milliken has been with Prophet for over a decade, most recently in the London office, where he played a pivotal role in the company’s explosive growth in the UK and continental Europe.

Purser was most recently a senior engagement manager in Prophet’s Chicago office. In her seven years with the agency she has worked with Cargill, Electrolux and Johnson & Johnson.

Both appointments are effective immediately.

Ogilvy & Mather Group Hong Kong won the Overall Agency of the Year title for the fifth consecutive year in front of a 600-strong crowd at esb电竞数据投注电脑版 ’s Agency of the Year Awards 2014.

O&M earned the prestigious title by taking home two gold trophies – Creative Agency of the Year and Social Media Agency of the Year. Ogilvy Public Relations Hong Kong bagged gold in Public Relations Agency of the Year; and its digital division OgilvyOne Hong Kong was also crowned silver for the CRM & Loyalty Agency of the Year, and bronze for Direct esb电竞数据投注电脑版 Agency of the Year.

The fatigue brought on by the World Cup didn’t stop agency and marketing professionals from attending the JW Marriott Hotel on Friday night to celebrate the finalists across 12 categories.

Among the notables was StartJG, edging out strong contender O&M to clinch the title of Brand Consultancy Agency of the Year.

Also shining was Uniplan Hong Kong, the first timer in the Event esb电竞数据投注电脑版 category which took home the gold cube.

This year two remarkable agencies successfully retained their gold titles – OMD Hong Kong and ZenithOptimedia Hong Kong, which took out gold for Media Agency of the Year and Search Agency of the Year, respectively.

For the first time, judges withheld the gold awards in two categories – Mobile and CRM & Loyalty. The Gravitas Group topped the Mobile Agency of the Year list, while Emarsys and OgilvyOne Hong Kong were named dual silver winners in the CRM & Loyalty category.

The crowd cheered as KK Tsang, CEO of The Bees Group, gave a thank you speech for The Next Big Thing winner this year – Secret Tour Hong Kong, which joined last year’s winner SodaCard as another outstanding local newcomer in the industry.

The Agency of the Year Awards 2014 was sponsored by ET Net, The Wall Street Journal , Next Mobile, Metro Broadcast, Sky Post , RoadShow, Motion Media Group, ACTIVE Network, while supported by partners, Golden Gate Wine, Monique & Co. and Peroni Nastro Azzurro.











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Agency winners list in full here:

Brand Consultancy of the Year
Gold: StartJG
Silver and Local Hero: Eight Partnership
Bronze: Grey Group Hong Kong

Creative Agency of the Year
Gold: Ogilvy & Mather Group, Hong Kong
Silver: DDB Group Hong Kong
Bronze: TBWA\Hong Kong
Local Hero: AllRightsReserved

CRM & Loyalty Agency of the Year
Silver: Emarsys
Silver: OgilvyOne Worldwide, Hong Kong
Bronze and Local Hero: Datatrade

Digital Agency of the Year
Gold: Isobar Hong Kong
Silver and Local Hero: Guru Online
Bronze: Razorfish Hong Kong

Direct esb电竞数据投注电脑版 Agency of the Year
Gold and Local Hero: Radica Systems
Silver: Direct esb电竞数据投注电脑版 International
Bronze: OgilvyOne Worldwide, Hong Kong

Event esb电竞数据投注电脑版 Agency of the Year
Gold: Uniplan Hong Kong
Silver: Luminous Experiential MSL GROUP
Bronze: Imagination Asia

Market Research Agency of the Year
Gold: Nielsen
Silver: Millward Brown Hong Kong
Bronze: GfK Retail and Technology Hong Kong
Local Hero: ShairViews Research

Media Agency of the Year
Gold: OMD Hong Kong
Silver: PHD Hong Kong
Bronze: ZenithOptimedia Hong Kong

Mobile esb电竞数据投注电脑版 Agency of the Year
Silver and Local Hero: The Gravitas Group
Bronze: Pixo Punch

Public Relations Agency of the Year
Gold: Ogilvy Public Relations, Hong Kong
Silver: Edelman Hong Kong
Bronze: Weber Shandwick
Local Hero: GHC Asia

Search Agency of the Year
Gold: ZenithOptimedia Hong Kong
Silver: Mindshare Hong Kong
Bronze: iProspect Hong Kong
Local Hero: iClick Interactive Asia

Social Media Agency of the Year
Gold: Ogilvy & Mather Group, Hong Kong
Silver and Local Hero: Fimmick
Bronze: Guru Online

Overall Agency of the Year
Ogilvy & Mather Group, Hong Kong

The Next Big Thing
Secret Tour Hong Kong

And the The MARKIES:

Best Idea – Apps
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: McDonald’s x Coca-Cola Glass 2013
Best Idea - Content esb电竞数据投注电脑版
Winner: KITCHEN/ PHD Hong Kong
Client: Reckitt Benckiser
Campaign: Durex - The Performan

Best Idea - Events
Winner: Edelman Hong Kong
Client: IKEA Hong Kong
Campaign: IKEA Sleeptober – Hong Kong’s first, and the biggest, sleepover party ever!

Best Idea – Experiential
Winner: KITCHEN/ PHD Hong Kong
Client: Reckitt Benckiser
Campaign: Durex - The Performan

Best Idea – Gaming
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: McDonald’s x Coca-Cola Glass 2013
Best Idea - Integrated esb电竞数据投注电脑版
Winner: Edelman Hong Kong
Client: IKEA Hong Kong
Campaign: IKEA Sleeptober – Hong Kong’s first, and the biggest sleepover party ever!

Best Idea - Loyalty & CRM
Winner: Wunderman | AGENDA Hong Kong
Client: Starbucks Hong Kong
Campaign: My Starbucks Rewards

Best Idea - Out of Home
Winner: OMD Hong Kong / DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: Turning Hong Kong into the BIGGEST McDonald’s Monopoly Gameboard

Best Idea – Print
Winner: PHD Hong Kong
Client: Hongkong Land – LANDMARK
Campaign: The FIRST Newspapers That Travelled Through Time
Best Idea - Public Relations
Winner: Edelman Hong Kong
Client: IKEA Hong Kong
Campaign: IKEA Sleeptober – Hong Kong’s first, and the biggest sleepover party ever!

Best Idea – Retail
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campiagn: The Night Side of McDonald’s
Best Idea – Social
Winner: Razorfish Hong Kong
Client: Nike
Campaign: Nike - Own the Night

Best Idea – TV
Winner: Grey Group Hong Kong
Client: United Asia Finance
Campaign: Reach a Wider Sky
Best Idea – Viral
Winner: Muse Group
Client: Ocean Park
Campaign: Ocean Park Halloween Bash 2013

Best Idea - Web Design
Winner: Isobar Hong Kong
Client: Rosewood Hotel Group
Campaign: Website Design
Best Use of Apps
Winner: Wunderman | AGENDA Hong Kong
Client: Starbucks Hong Kong
Campaign: My Starbucks Rewards

Best Use of Gaming
Winner: DDB Group Hong Kong
Client: McDonald’s Restaurants (Hong Kong)
Campaign: McDonald’s x Coca-Cola Glass 2013

Best Use of Integrated Media
Winner: PHD Hong Kong / KITCHEN
Client: Reckitt Benckiser
Campaign: Durex - The Performan
Best Use of Mobile
Winner: Razorfish Hong Kong
Client: Nike
Campaign: Nike Locker Room

Best Use of Online
Winner: Ogilvy & Mather Group, Hong Kong
Client: Orbis
Campaign: Trade Away Darkness

Best Use of Out of Home
Winner: Mindshare Hong Kong
Client: Nike
Campaign: Nike - Owning the Night with Bus Shelter
Best Use of Print
Winner: Starcom MediaVest Group
Client: Mead Johnson Nutrition (Hong Kong)
Campaign: Mead Johnson Customised Pregnancy Book

Best Use of Search
Winner: PHD Hong Kong
Client: Standard Chartered Bank
Campaign: Always On Campaign
Best Use of Social
Winner: OMD Hong Kong / Wunderman | AGENDA Hong Kong
Client: Wyeth Nutrition
Campaign: Wyeth Materna – Two Thoughts One Goal

iProspect has announced the appointed Gary Cheung as digital performance director, and Jennifer Tattersall as digital performance manager for iProspect Hong Kong with immediate effect.

Reporting into general manager Lawrence Yang, Cheung will be responsible for driving new business and leading performance strategy for key accounts. Tattersall will support Cheung in growing the client portfolio in Hong Kong and managing performance digital marketing for key regional clients.

Cheung joined iProspect in September 2010 as client services manager. Before joining iProspect he was senior natural search analyst at iCrossing UK, a global digital marketing agency.

Cheung also brings client-side experience from both Asia and Europe, having worked at Compass in Hong Kong as Senior Online esb电竞数据投注电脑版 Manager and Canon Europe as their European Web Search Specialist – looking after their EMEA Search initiatives across the region.

Tattersall joins iProspect from her role at ITV Global Entertainment where she led marketing strategy across Asia and the Middle East. She also held previous digital roles at Ogilvy Primary Contact and Golley Slater looking after major blue chip clients.

Lawrence Yang, general manager iProspect Hong Kong and regional director APAC, said: “iProspect Hong Kong is growing rapidly and these two hires will help expand our portfolio of clients and excel in the service we give to our current clients. I look forward to working them both to accelerate this and drive our clients’ businesses forward.”

Commenting on the appointment, Cheung said: “I am thrilled to be part of the iProspect Hong Kong team and look forward working with them to further develop our trusted client partnerships and drive business growth through performance driven strategies.”

Tattersall added: “The rise in global e-commerce is being driven by the Asia Pacific region, so it’s an exciting time to be joining iProspect. I am looking forward to applying my digital knowledge to help drive online performance for some of the world’s top brands.”

Source: Press release

MSLGROUP, a strategic communications and engagement company owned by Publicis Groupe, has appointed Tony Wong to a newly created role of general manager of its Hong Kong office.

James Hawksworth, previously director of MSLGROUP in Beijing, has transferred to Hong Kong as director for corporate and finance practice.

Prior to Wong's appointment, the Hong Kong team reported to the managing director of MSLGROUP China.

"Creating a specific leadership role for Hong Kong that reports directly to me will create greater attention and involvement locally," Glenn Osaki, president of MSLGROUP in Asia, said.

He expects the greatest growth in his business to come from the financial sector, which is precisely Wong's expertise.

"His background in financial and corporate communications is an ideal fit for Hong Kong, as we see our growth in this segment outpacing the others," Osaki added.

Wong's former job was general manager for PR Asia, a specialist financial and corporate communications firm. He had also worked as a senior manager for ING Asia/Pacific.

"My goal is to expand the agency's financial communications offering even further, by combining my own experiences in IPOs, cross-border M&A transactions and crisis management with MSLGROUP's extensive network and rich resources," said Wong.

Independent Singaporean agency The Secret Little Agency (TSLA) has won the global branding and creative account for chocolate brand AwfullyChocolate.

The agency will work with Synergy Foods in Hong Kong, the sole global distributor of the brand's chocolate, bars and biscuits. The distributor will also take care of the packaging and product development.

Meanwhile, TSLA will focus on brand-building.

"We want to build a brand strong enough to combat, say, the Ferrero Rochers and the KitKats of the world," said Sheila Melbye, business director of TSLA Hong Kong.

The account is the first global win for the agency's Hong Kong office.

It won the remit after a closed door review and there are no incumbents, since branding initiatives were previously handled in-house.

AwfullyChocolate plans to enter the UK market by the third quarter this year and hopes to enter China, North America and Europe further down the line.

"The product already has a great following in Hong Kong. We just need to prime the brand for the rest of the world,” said Kris Kam, managing partner at TSLA Hong Kong.


For Melbye, this means gathering together the pieces of a fragmented product portfolio and re-pooling them to create a consistent brand identity.

"No matter what you buy from the brand, whether it's a cookie or a chocolate bar, it should give you the same feel," she said.

"An example is how most of the new products have white packaging whereas the older products are mostly packaged in black.  Moving forward, we want to bring the focus back to what the brand is about, including conveying a love of chocolate and offering an easy-to-access product.  All of this should apply to the packaging too."

Melbye adds that an important next step after establishing the brand overseas is working on the brand's longevity in those markets.

"Many brands do well in their local markets but when you take them out to China and the UK, they need to have longer shelf life, metaphorically speaking," said Melbye.

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