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DDB Group Hong Kong has announced the appointment of creative directors Wilson Ang and Timothy Li, group creative director Poon Yiu Tong (O’Poon), Group Account Directors Debby Lai and Justin Foo, and Senior Planner Adrian T’so.

The hires mark the agency’s commitment to continue offering new and existing clients holistic, integrated solutions, and growing their teams accordingly.

“Our focus is on hiring talent with both the mindset and skillset to create and deliver integrated solutions,” said Irene Tsui, general manager at DDB Group Hong Kong.

“We have recently been named Integrated Agency of the Year at the 2015 esb电竞数据投注电脑版 Magazine Awards, and we plan to continue building on this heritage. We are very excited to welcome O’Poon, Wilson, Timothy, Justin, Debbie and Adrian on board, and confident they will help grow our integrated solutions offering to the finest in Hong Kong,” added Tsui.

Creative Directors Wilson Ang and Timothy Li represent a new breed of integrated CDs for the agency. Ang has an exceptional track record of growing business and has been recognised at every award show worth mentioning. Li became one of the youngest ad men in Hong Kong to win a Cannes Lion when he achieved the feat in 2010. Over the course of their respective careers, the pair has led many world-class accounts, including Samsung, Disneyland, IKEA, Ferrero, Coca-Cola, New Balance and Nike.

Industry heavyweight O’Poon is returning to DDB Group Hong Kong following a six-year hiatus as Group Creative Director. Over 18 years in the industry, he has been recognised at both local and international award shows from Longxi Advertising Awards to Cannes Lions.

Group Account Director Debbie Lai is also rejoining DDB Group Hong Kong following a previous stint in 2007. She is passionate about consumer activation, events and PR, and has 15 years experience in integrated marketing. Fellow Group Account Director Justin Foo also brings a wealth of experience in integrated marketing and communications to the agency. A critical thinker with entrepreneurial flair, Foo leans heavily towards e-commerce and digital.

Formerly at Brand Union, Adrian T’so joins DDB Group Hong Kong as Senior Planner. His background in brand consultancy makes him well placed to boost the agency’s holistic, up-stream solutions offering.

The announcement follows a stellar performance for DDB Group Hong Kong at the annual Markies Awards. The agency was named 2015’s overall Agency of the Year, Creative Agency of the Year, Integrated Agency of the Year and Most Outstanding Client/ Agency Partnership, based on DDB’s long-standing relationship with McDonald’s.

Y&R China has appointed Stephen Drummond, the former creative excellence director at Coca-Cola Asia Pacific, as Y&R China chairman and chief strategy officer, covering the agency's offices in Shanghai, Beijing and Guangzhou.

Effective 1 July, Drummond will have a broad leadership remit, focusing on strategy as the foundation behind Y&R's creativity.

A creative communications leader with over 25 years’ experience on both client and agency sides, Drummond returns to Y&R after four years with Coca-Cola.

As Regional creative excellence director and China IMC director, he led numerous campaigns for all Coca-Cola brands. Notable awards in his time there included Coca-Cola China's first Cannes Grand Prix and the Effie China Grand Prix for the "Coca-Cola Nickname Bottles" campaign.

During his previous four-year tenure with Y&R China, agency achievements included major business success for clients Danone, Dell and GAP – the latter named ‘Brand of the Year’ in Asia Pacific.

Commenting on the appointment, Matthew Godfrey, president of Y&R Asia, said: “It’s great to welcome Stephen Drummond back to Y&R in China, where his balance of agency- and client-side experience is unparalleled.”

Drummond added: “Having started my advertising career as a graduate trainee at Y&R it’s great to be coming home.”

Welcome to a very new look Agency of the Year Awards.

It’s amazing to look back on the past nine (yes, nine) years to see how far the awards have come. What started as an initiative to unearth Hong Kong’s best-of-breed agency operations has grown into one of the industry’s key events for rewarding agency excellence.

Tonight we are expecting a total of 640 people, a record for the Hong Kong awards. Our advice, arrive early!

The big story to emerge in 2015 has been the rise and rise of independents. More than half of the awards given out tonight will be accepted by an agency not owned by one of the big five holding groups.

The likes of fluid, PacificLink iMedia, Pixo Punch, Eight Partnership, Constant, Plug PR and Fimmick are part of a new wave of agencies offering a diverse set of services from social to content marketing, strategic events and mobile marketing.

Follow all the action live from the JW Marriott Hong Kong from 7.30 tonight.

For those of you on Twitter, or Facebook or Instagram and want to share photos, use the #aotyhk tag.

For updates, check into marketing-interactive.com or follow us on Twitter and Facebook .

#aotyhk Tweets

Good luck to all the finalists.

Isobar has announced the appointments of Francis Lam as director of creative technology and Wen Louie as group creative director to strengthen the agency’s creative offering and profile across China.

Both Lam and Louie will be based in Shanghai and report to Tim Doherty, chief creative officer for Isobar China.

With a background in computer science and media art, Lam will be responsible for developing digital and interactive ideas from brief to prototype, and prototype to delivery. Prior to joining Isobar, he was interactive creative director of Wieden + Kennedy Shanghai.

Louie (pictured), a copy-based creative with over 15 years of experience was named Adfest Asia Pacific Young Creative of the Year 2003 and Hong Kong’s top-ranked creative 2007. Wen was Senior Group Creative Director at Leo Burnett Shanghai before taking his role at Isobar.

Doherty said it was exciting to have both Lam and Louie joining the Shanghai team.

"They both have impressive track records developing award-winning creative. And with them on board, we’ll be able to raise the quality of our creative product and develop bigger, technologically enabled ideas for our clients that know no limits – ideas that can span geographies and channels and can connect consumers and brands in surprising new ways.”

Martin Conneen, regional president of Wunderman Asia Pacific, has appointed Mark Miller as head of planning, China, for the Wunderman China agencies of Wunderman, AGENDA, and AdPeople.

Based in Shanghai, Miller will be the country’s first planning lead.

Miller brings to clients 25 years of experience in strategic marketing services with a concentration in digital, integrated and strategic planning. He joins the China team from Wunderman’s office in Seattle, where he served as group planning director, overseeing planning responsibilities for Microsoft, T-Mobile and Wells Fargo.

Conneen commented: “With the rapid expansion of our capabilities in China, we saw the need for a new role on the planning team. Mark’s experience in creating and deploying large global integrated marketing campaigns, as well as his in-depth knowledge of digital and CRM infrastructures, is invaluable. He is a great addition to our growing network.”

“We saw our new business performance jump 45% last year,” Bryce Whitwam, managing director of Wunderman Shanghai, said. “Clients are simply responding to our strong offering of developing leading creative solutions powered by data.”

“I feel extremely fortunate to join such a vibrant team and I look forward to exploring new digital and data boundaries in China for our clients,” added Miller.

Isobar has been selected as UNIQLO’s digital agency in Hong Kong, following a competitive pitch. The agency will work with UNIQLO on its overall digital strategy to maximise the use of digital in various brand communications, and create new digital experiences for UNIQLO customers.

Isobar will handle all social media and digital marketing activities including website and mobile updates and maintenance. In addition, Isobar will work with UNIQLO to develop seasonal and product-focused campaigns, supporting Dentsu with the digital elements of their fully integrated brand campaigns.

Maye Shiao, marketing manager at UNIQLO Hong Kong, said it was a tough pitch but in the end the strategy, the "creative approach and talented team" at Isobar stood out.

David Jessop, managing director at Isobar Hong Kong, added that UNIQLO was a digitally progressive and forward-thinking brand.

"Isobar is absolutely thrilled with our new partnership with UNIQLO and we’re looking forward to working together to bring further digital innovation and creativity to the brand.”

Isobar recently launched two campaigns for the brand. A sampling and testimonial campaign for UNIQLO’s AIRism innerwear product, which aims to create awareness of the breakthrough features of the product (smooth, light, quick dry, stretch, non-odour functions). Consumers are encouraged to pitch why they need the product, with the best given product to try.

The second campaign, ‘Next UT Star’ launches the new UNIQLO’ T-shirt (UT) range by finding UT’s next brand spokesperson. Consumers are encouraged to find their own UT style and express their own unique sense of fashion by sharing their fashion photos with UNIQLO through a specially created campaign site, Instagram or social platform Line, with the chance to win a host of prizes and be named the new UT spokesperson.

Maxus China has promoted vice president Leon Chen (pictured) to chief operating officer with immediate effect.

Chen will focus on strengthening Maxus China’s core competence on media planning by in-depth data mining and new divisions notably PLAY to provide total solution to client from strategy to implementation. Besides, he will build a better eco-system on trading and streamline internal process within Maxus China.

With this appointment, Chen will be taking charge of functions including data effectiveness, communication planning, play & content, and trading.

“Leon has been leading the team to reach double digit growth every year since he joined us in 2011 and is highly recognized by clients. We are very pleased to have such a leader taking us to the next level. ” said Annie Hsiao, president of Maxus China.

Maxus China launched just last month PLAY – a content creative division echoing increasing demand from marketers for centralised planning and strategy executed across all touch points.

OMD China has retained Yili’s TV and content business worth an estimated RMB 2 billion in billings for a further two years assignment.

The account has been secured after a three way pitch against GroupM and Carat and includes TV tactical planning, buying and branded content.

OMD began to work with Yili in 2011 with print and radio buying assignments and has first appointed to the TV business in 2012. This year marks the 4th renewal of the agreement.

As the largest dairy producer with the fullest product lines in China, Inner Mongolia Yili Industrial Group Co.,Ltd is devoted to providing nutritional dairy products for consumers and is the only dairy producer that has served both the Olympic Games and the World Expo in China.

Yili Group consists of five business divisions including liquid milk, ice-cream, milk powder, yoghurt and raw milk, with nearly 100 subsidiaries and over 1000 products including Jindian organic milk, Shuhua milk, QQ Star children’s milk, milk shake, crispy chocolate, Yili Dairy Farm, Ice Factory, Pro-kiddo baby formula milk-powder, Tofer baby formula milk powder, Meiyitian and Ambpoeial yoghurt.

The Hoffman Agency announced that Jenny Yip will spearhead its Hong Kong operation as general manager.

Yip will work closely with the Hong Kong team to embark on the next stage of the agency’s growth in the local market and the region.

Yip comes to The Hoffman Agency from PayPal, where she led PayPal’s communications in Hong Kong, Korea and Taiwan as Head of Communications.

In this role, she formulated the regional corporate communications and go-to-market strategies, managed crisis communications, devised product and channel communications, and drove digital campaigns on the business-to-business and business-to-consumer fronts. Prior to PayPal, Yip held leadership roles at eBay and National Geographic Channel.

“The addition of Jenny to an already strong bench of talent will enable us to continue to provide our existing clients with the insights and strategy they expect, while expanding our client portfolio in Hong Kong and across the region,” said Cassandra Cheong, managing director, Asia Pacific, The Hoffman Agency.

Burson-Marsteller has appointed Antoine Calendrier as Hong Kong Market Leader and member of the Asia Pacific leadership team.

Calendrier will serve as the head of Burson-Marsteller’s Hong Kong operations, leading new business development and key client portfolios, and will report to Asia Pacific president and CEO, Terri-Helen Gaynor.

Calendrier brings both agency and client-side experience, spanning 15 years in EMEA and Asia Pacific. He started his career in Paris, France with Arjuna, followed by four years with Burson-Marsteller as a strategic communications consultant and deputy Lead of the EMEA Crisis Communications Practice.

Other work in Paris includes Havas Worldwide, where he served as Corporate Practice Lead, and LVMH Group, where he served in the global internal and external communications role of Corporate Branding Director for Hennessy.

In Asia Pacific, Calendrier expanded his international scope, spending two years with Waggener Edstrom Worldwide as Vice President, General Manager, China, and worked with globally recognised clients including Skype, Microsoft, Autodesk and Osram.

“We are thrilled to have Antoine back at Burson-Marsteller, and believe his international experience in client development, team leadership and organizational design bring a unique blend of skills that will benefit our Hong Kong clients as well as our exceptional Hong Kong team,” stated Gaynor.

“Hong Kong is the Asia Pacific headquarters to many of the world’s most recognized and influential brands, and his experience working across geographies and cultures will bring great value to his role as Hong Kong Market Leader.”