Gamers who got deep into Animal Crossing: New Horizons and now stuck in quarantine might want to check out the new KFC Island that was made by Ogilvy Philippines and KFC Philippines. 

The virtual island is full of different attractions that remind customers of their favorite meals through features like a mini-restaurant.

“People haven't been going out in the real world but they sure are hanging out in Animal Crossing. So if they can’t dine in the stores, we thought it's just apt that we open a KFC branch right on their gaming tablets. It comes in perfect timing too! Because our creatives are addicts of Animal Crossing,” says Eia Garcia, creative director at Ogilvy.

"This lockdown, KFC Dine-in is open for a limited number of people. So we thought it's just apt that we open a KFC branch right on their gaming tablets. It comes in perfect timing too! Because our very own Ogilvy creative team is composed of addicts of Animal Crossing,” says Garcia.

Ogilvy meticulously designed the consumer experience of the whole island. while KFC released a promo in-game: a free bucket of 8-piece chicken redeemable in the real world.

To enter the KFC Animal Crossing Island, follow @kfcphilippines on Facebook and wait for the daily Dodo code.






As the community quarantine eases up in the metro and beyond, Waze, the community-driven navigation platform, is working closely with its Crisis Response team and its volunteer Map Editors to keep drivers safe globally in the wake of the pandemic. In the Philippines, Waze reveals the latest updates with these new in-app features:

1. New Notification
For the past few months, the “Luzon quarantine” notification appeared every 24 hours on the app to remind Luzon-based users of the ongoing Enhanced Community Quarantine (ECQ). Since various areas have now relaxed the regulations to General Community Quarantine (GCQ), a “Drive only if necessary” notification will now appear on the app to remind users to “Stay safe and healthy. Follow local travel guidance and only drive if you must.”

2. Drive-Thrus and Curbside Pickups
Users can now locate the nearest store offering drive-thru and/or curbside pickups on the app. To support restaurants and other businesses, Waze began identifying places that allow drive-thrus and/or curbside pickups so that Wazers will know where they can safely get their essential items while avoiding as much contact as possible.

3. COVID-19 Donation Centers
As more Filipinos have been helping each other in the midst of the pandemic, Waze contributes by plotting donation centers on the map. Waze now allows users to search for the nearest donation drop off center by typing “Donation center drop-off” in the destination search bar. Wazers can also choose among the other drop-off centers found in the search results.

4. Updated Reference Laboratories
In April, Waze added COVID-19 Reference Laboratories to its map. Waze has successfully pinned 59 reference laboratories and will continue to add more as they are made available by the Department of Health.

5. COVID-19 Landing Page
As part of Waze's response and recovery efforts, Waze is making their COVID-19 Impact Dashboard available externally so that governments, academics, and the interested public can gain more insight into local driving trends. On this page, governments around the world can also contribute data on both medical testing center and emergency food distribution center locations to help improve Waze maps for users.

Waze continues to help Filipinos whether on or off the road. Drivers are highly encouraged to take precautions, follow local guidelines, and report real-time accidents, hazards, blocked roads, weather conditions, and more that will help fellow Wazers safely reach their destinations.


Visa (NYSE: V) announced a commitment to support 10 million small businesses across the Asia Pacific in an effort to get local communities back to business in the wake of the COVID-19 pandemic. Visa is introducing a range of programs and solutions to help small and medium enterprises (SMEs) drive efficiency and sales by accepting and making payments digitally to meet increased demand for cashless payments – both online and in-store. Visa also formed the Visa Economic Empowerment Institute (VEEI) focused on economic and societal issues, including pandemic challenges SMEs face and closing racial and gender opportunity gaps.

The 10 million pledge is part of a global program that will see Visa supporting 50 million small businesses worldwide. Small businesses will play a vital role in helping communities recover – they account for more than half of global employment and are among the most affected by the pandemic in the Asia Pacific, SMEs account for more than 90 percent of businesses and employ 50 percent of the workforce.

In addition to the economic impacts, COVID-19 is accelerating the use of digital commerce experiences, from people seeking new ways to pay that do not involve touching a terminal, to a boom in eCommerce, as stay-home orders result in shopping online instead of in-store. In the Asia Pacific, 41% of consumers made five or more eCommerce transactions in the past three months. Three-quarters of consumers in the region have said they will keep using digital payments instead of going back to cash, even after the global pandemic has subsided.

“Commerce across the Asia Pacific, including the Philippines, is shifting further into digital in the wake of COVID-19, from more people ordering essentials online to people looking for secure, touchless ways to pay in person,” said Dan Wolbert, Visa country manager for the Philippines & Guam. “Visa’s role as a payments network means we can help SMEs adapt to these new ways of managing and growing their business, ensuring that these crucial players can recover.”

To help small businesses, Visa is focusing initially on four strategic areas to promote digital commerce and economic growth, with plans to continue to create products and services as the needs of entrepreneurs change over time. These areas include:

Empowering digital-first businesses: Visa has built localised online resource centres – now available in more than 20 countries and territories – providing tools, partner offers, and information on how to start, run and grow a digital small business. Visa is teaming up with leading eCommerce platforms such as Shopify and Boutir to help local businesses get online. Visa will be expanding its global partnership with IFundWomen to the Asia Pacific, providing grants and digital training to women-owned small businesses in India.

Encouraging digital payments : Deploying easy to adopt touchless payment technology – rapidly, and at scale – is critical to enabling faster, more secure commerce. Visa is working to introduce low-cost digital payment acceptance, including solutions that do not require point-of-sale systems and can enable a merchant’s mobile phone to become a payment terminal. Visa and its partners have launched tap to phone solutions in Malaysia, with more Asia Pacific markets such as Australia, Hong Kong, India, Taiwan, and Vietnam to follow. Visa is also supporting SMEs to make business-to-business (B2B) payments digitally. By digitalising procurement payments through the use of a Visa Business Card, SMEs can utilise reconciliation tools and benefit from higher efficiency and data insights, in addition to managing their working capital effectively. Visa has curated special partner offers for SMEs using these business cards, which include access to cloud accounting platforms, digital marketing and professional courses.

Incentivising neighbourhood support : Visa partnerships encourage consumers to shop locally and remind them that where you shop matters. The Visa Back to Business Project – an online tool that helps consumers identify businesses that may be open in the wake of the pandemic or a natural disaster – is now live in Australia, New Zealand, and the U.S., and further expanding globally. Visa has launched its new ‘Where You Shop Matters’ initiative in Australia and New Zealand that champions and enables entrepreneurs while encouraging consumers to support small businesses. Visa will be expanding the initiative to other Asia Pacific markets such as Hong Kong, Malaysia, Philippines, Singapore, and Vietnam.

Developing positioning and policy : In addition to the initiatives Visa is undertaking, the company today announced the formation of the Visa Economic Empowerment Institute. This new institute comprises Visa experts and partners who will help address underlying problems and provide insights for SMEs' growth and closing racial and gender gaps. Key projects in the next six months will address topics including post-crisis recovery and resilience, urban mobility, closing equality opportunity gaps, and insights into the gig economy.

The Visa Foundation announced last April, that it will provide US$210 million in COVID-19 relief funding to address the longer-term needs of the small and micro business community over the next five years.

As the trusted engine of commerce, Visa is committed to using its global network to help the world adapt, rebuild, and get everyone back to business. 


Podcast Network Asia launched Podmetrics, an analytics platform that aims to aggregate all podcast data from different platforms into one.

The need to create an integrated analytics platform for podcasting came from the anticipation of the podcast industry’s explosive growth in the near future.

With about 31 million Filipinos already listening to podcasts and over a hundred locally-produced shows, the interest in podcasts as an advertising medium is expected to follow. For instance, globally, there are an estimated 1M podcasts and podcast ads have grown exponentially along with it. By 2020, podcast ad revenue is already at $659 million from $69 million in 2015. According to Interactive Advertising Bureau (IAB) and PwC, advertising revenue will surpass $1 billion by 2021.

As brands turn to podcasts as another touchpoint to reach their audience, fundamental questions around ROI and KPIs will be raised. From the podcast creators’ end, they also need to show advertisers these numbers – from demographics to each episode’s performance to be able to rationalise the investment.

However, data is scattered all over as a result of where audio content is distributed – dedicated platforms like Spotify and Apple Podcasts, whilst some are available on social media like Facebook.

“Podmetrics is our gift to the podcasting community to help it grow into an established industry,” said Ronster Baetiong, founder and CEO, Podcast Network Asia. “We understand how difficult it is to find the right data about your podcast since there are so many platforms to measure. With Podmetrics, every podcaster will now have the ability to measure how their show is doing as a whole which in turn will help them produce better content and attract the right brand advertisements to their show.”

Podmetrics has three main features – data aggregation which allows a podcast owner to track their statistics real-time from different audio content platforms including Facebook; the ability to monetise by giving insights into brands to help match shows with relevant advertisers; and predicting how a show will perform over time through the Podmetrics AI engine.

“This is a game-changer for the industry,” adds Baetiong. “Now podcast creators can identify the potential value of their show through data. We’ve removed the guesswork so everyone has a chance to thrive.”


On June 19, the Philippines will be commemorating the 159th birth anniversary of National Hero Dr. José Rizal, who sparked the country’s independence from over 300 years of Spanish colonalism.

Anvil Publishing and BBDO Guerrero will be celebrating his life with an Instagram Live event on the same day, featuring the book ‘The First Filipino’, written by author Leon Ma. Guerrero, who won the José Rizal National Centennial Commission for the same book, now considered the definitive biography of Dr Rizal.

The IG Live session will showcase a three and a half minute animated video narrated by historian Ambeth Ocampo, based on the same book. The work is an end result of BBDO Guerrero’s collaboration with Facebook Creative Shop, Acid House, and Syn Music.

The event will take place on June 19, 2020, 7PM (GMT+8), and be followed by a Q&A session conducted by journalist Atom Araullo to discuss Jose Rizal’s life and how his heroic journey is relevant to today’s social issues.

Catch the session on ‘The First Filipino’ Instagram page @firstfilipino

Eugenio Umali Demata, the Chief Creative Officer of Grey Manila, passed away on June 9 at the age of 51. He died from complications resulting from a stroke he suffered the previous Sunday.

“It’s a sad day for us all here at Grey,” said John Lucas, CEO of Grey Manila. “We lost a dear brother, a wonderful mentor, and a talented creative today. Eugene will be greatly missed by all those that knew him, Please remember him in your thoughts and prayers.”

Born on January 8th, 1969, Demata received his degree in Fine Arts from the University of the Philippines. From the get-go, he showed great flair and passion for conceptualizing and bringing ideas to life. He won awards at major local and international advertising festivals that included Cannes, Clio, NYF, LIA, D&AD, One Show, WEBBY, The Andy, Spikes, ADFEST, Philippine Ad Congress and KIDLAT, to name a few, placing him amongst one of Asia’s and Philippines’ most successful creatives.

Demata was the first creative to win the Philippine’s a Cannes Grand Prix Lion and the first D&AD Yellow Pencil for the ‘Smart TXTBKS’ campaign, as well as the first Cannes Media Lion for the Gabriela ‘Duct Tape’ campaign.

In 2011, Demata was inducted into the Creative Guild of the Philippines Hall of Fame for his outstanding contribution and creative achievements in the advertising industry. In 2014, he was ranked the #1 Executive Creative Director by the Big Won creative rankings.

Demata is survived by his father Justino, mother Marta, and siblings Elenita and Gloria.




Alongside the visual refresh is the renaming of Zoom Chat to Zoom Team Chat, going beyond just instant messaging.

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