AirAsia, at the core of its being, operates to ensure “Now Everyone Can Fly”. For many years, it has successfully helped guests achieve their travel and lifestyle aspirations. This, however, has been disrupted by the global pandemic that has affected the aviation and tourism industries.  Despite the present challenges, AirAsia remains committed to that dream. It continues to fly special repatriation and cargo flights, as well as commercial flights to select domestic and international destinations. Each flight that is mounted is dedicated to the heroes of our time: overseas Filipino workers, employees reviving the economy, and frontliners battling the pandemic, those who need to get home to care for their families, and those who need medical supplies transported.

AirAsia Philippines CEO Ricky Isla says, “The pandemic has forced governments to resort to lockdown measures that limit human connection, including forms of humanitarian action. But throughout the past months, we have realized the very purpose of our mounting flights: We fly so that Everyone Can Fly Now. "We continue to fly so that crucial operations by the government, both local and abroad, will not be hampered. We fly for Filipinos who need to travel back home immediately and affordably. And we fly so that our economy will be given that urgent boost to recover quickly. AirAsia is proud to be given the opportunity to be at the forefront of this historic moment in world history.”                               

AirAsia has launched nearly 500 special recovery and cargo flights in the Philippines since the community quarantine period started in March. These were in partnership with private and government agencies, including the Overseas Workers and Welfare Administration, Department of Foreign Affairs, and local government units.  Over 25,000 passengers and 600,000 kilograms of cargo have been flown to nearly 30 domestic and international destinations. These include Davao, Cebu, Tagbilaran, Bali, and Gujarat, among others.

The safety and the wellbeing of guests and cabin crew remain AirAsia’s priority. The airline has enhanced its safety protocols, aligned with authorities’ requirements, and complied with recommendations of international bodies. It continues to arrange recovery flights and has gradually resumed its commercial domestic flights and international flights.                                                     

AirAsia is waiving flight change fees when making travel arrangements. Guests may make an unlimited number of flight date changes for flights booked until October 31, 2020, with a travel period up to December 31, 2020.

Stay at home. This has been the universal advice of Philippine public officials and health experts as a line of defense against Covid-19. 

The country's tourism officials are developing a variant of that advice as they work to gradually revive domestic travel amid the pandemic:  Travel at home.

Players in the tourism and technology industries recently put their heads together to provide insights and draw up guidelines for protocols for safe and sustainable tourism in the new normal.  

Tourism Secretary Bernadette Romulo-Puyat said that while the country is still dealing with the health crisis, “there has never been a better time to push for developing more inclusive technology to help tourism stakeholders manage disasters.”

Al Panlilio, president and CEO of Smart Communications, Inc., said the telco is one with the tourism industry in finding ways “to gradually and safely revive the confidence and excitement of Filipinos to travel and discover the beauty of the Philippines.” Tourism is a major source of livelihood, so helping the industry recover from the impact of Covid-19 will benefit many Filipinos, he said.

Adaptability and empathy are words that come to mind in dealing with the current situation, said Ramon R. Isberto, PLDT and Smart public affairs group head. “Adaptability means change, as in shifting to digital tools. At the same time, have empathy. Understand your customers and design tools and activities that will address their concerns,” he said.

The leaders shared their experience with community-backed sustainable tourism and explained how digital technology can be an essential tool in promoting local tourism even during the pandemic.

The dialogue comes as the Department of Tourism (DOT) celebrates the citation of Palawan as Best Island in the World, for the fourth time, by the renowned Travel + Leisure magazine. Boracay ranked 14 th in the world and fifth in Asia.

Palawan is set to resume tourism activities in three towns, with safety and health protocols in place. These are Coron, San Vicente, and El Nido, home to Hidden Beach, named one of the 30 Best Beaches in the World by Conde Nast Traveler.

A recent study shows that Filipino travelers are looking at destinations closer to home amid health concerns, thus spurring domestic tourism to lead the recovery of the industry.

Filipino travelers also prefer online booking, digital payments, and self-service processes such as contactless check-in, according to the study, conducted jointly by the DOT, the Asian Institute of Management Dr. Andrew L. Tan Center for Tourism, and Guide to the Philippines.

The study further said that domestic tourism is the biggest contributor to the tourism industry, accounting for about 10.8 percent of the 12.7 percent gross domestic product (GDP).

During the dialogue, Max Limpag, founder of InnoPub Media, cited projects of the Digital Tourism program, which provides digital boost to local projects and tourism activities. Rolled out in 2012 jointly by Smart and InnoPub Media, the program involves the development of mobile applications, onsite installation of interactive tourism markers, and the provision of training sessions for tourism stakeholders to enable the delivery of tourism, cultural, and historical information to mobile devices.

Joselito “Boboi” Costas, founder of Grassroots Travel, and Jomelyn Manigos. vice president of Bojo Aloquinsan Ecotourism Association, shared their insights on the benefits of community-backed sustainable tourism. 

Other speakers were executives from PLDT and PayMaya. PLDT vice president Carlo S. Ople shared his expertise in digital marketing and how it can be harnessed by tourism players to further boost their business and initiatives. Marvin Santos, PayMaya Philippines enterprise head for the public sector, discussed the crucial role of fintech and digital payments as the future of transactions in the new normal.

Forbes magazine has ranked the Philippines among the seven countries “that have the potential to become a major tourist destination in a post-COVID-19 pandemic,” according to the DOT website.

To nurture this potential, the department has been airing promotional videos showcasing spectacular sceneries and exciting activities, such as underwater virtual tours and cooking lessons by celebrity chefs. The campaign calls on Filipinos to “Stay at home, dream, and wake up in the Philippines.”

With the cooperation of government agencies, LGUs, and the private sector, Puyat said, “we can begin to rebuild the tourism industry as we have envisioned it to be: sustainable, safe and still more fun in the Philippines.”

Fast-growing insurer FWD Life Insurance Corporation (FWD Insurance) has announced the launch of its own FWD Flagship Store in Lazada, Southeast Asia’s leading e-commerce platform.

Through the FWD Flagship Store, the insurer will be making their KanDüü plans accessible so more customers can shop digitally for insurance plans anytime. KanDüü is an insurance product suite covering policyholders so they “can do” what they want freely, and with no hesitation.

“In light of the evolving COVID-19 situation where everyone is highly encouraged to stay at home, we at FWD want to make our KanDüü insurance plans easily accessible to more Filipinos. Offering these plans on Lazada supports our goal of bringing financial protection to customers, at their utmost convenience,” FWD Insurance president and Chief Executive Officer Li Hao Zhuang said.

“When customers shop online at the comfort of their homes, we also hope to make them feel more secure amidst these uncertain times. That’s why we are offering these affordable plans with superior coverage, and exciting rewards as well—all in support of FWD’s vision of changing the way people feel about insurance,” Li Hao added. 

KanDüü is available for customers between the ages of 18 and 50 years old and comes in three variants: KanMend, KanLive, and KanGuard.

For an affordable price, KanDüü offers life, critical illness, or accident and terrorism insurance coverage complete with rewards. Each product also has its own distinct features that fit people’s unique lifestyles and varying needs.

KanMend is a life insurance policy that provides a critical illness benefit in case the insured is diagnosed with any of the 42 covered critical illnesses. KanMend policyholders are also able to claim a reward, which is six months of access to KonsultaMD, a health hotline service providing 24/7 unlimited telemedicine access to licensed Filipino doctors providing medical advice, anytime, anywhere. 

On the other hand, KanLive is a life insurance policy that provides a death benefit to beneficiaries in case of the policyholder’s death. This policy has a reward of one year of unlimited medical consultation, courtesy of Aventus Medical Inc., a healthcare service provider with 12 branches located in Metro Manila, Cebu, Laguna, and Pampanga.

Lastly, KanGuard protects customers in case of accidental death or terrorist attack anywhere in the world. KanGuard provides a cash benefit as financial support for the beneficiaries in case of the policyholder’s death or total and permanent disability. The plan comes with a one-year subscription to Assist America Global Emergency Services, a provider of emergency medical services for travelers worldwide.

As traffic picks up in the Philippines, the mobile food delivery marketplace Foodpanda welcomes audiences with a contextual Digital-Out-Of-Home (DOOH) programmatic campaign that uses traffic and weather triggers to display a variety of menu creatives curated for on-the-road passengers.

The campaign was executed by DOOH advertising technology company Moving Walls along with Metropolis Media. A list of curated creatives were designed to stand by, and to be played to suit-the-mood of the day, following weather triggers set up at the physical billboards.

If it’s a sunny day, the data platform picks up the warm weather signal, and Halo-Halo ice cream creatives pop up. When it rains, the trigger prompts other comfort food items.

When the pre-morning rush kicks in, a coffee ad prompts the driver to pick up their app and order their coffee drink of many choices.

Contextual DOOH has gained much popularity among advertisers. However, the challenge has always been to scale these beyond award-winning case studies.

Like other advertising channels, OOH took a beating as markets moved to enforce lockdowns to contain the pandemic. Campaigns such as Foodpanda’s showcase the green shoots of recovery. Brands are once again highlighting the importance of physical billboards to reach moving audiences.


The Philippine government has mandated all residents of Luzon to don face masks or facial protective gear when leaving their houses to help #FlattenTheCurve as the country grapples with the COVID-19 pandemic.

Responding to this mandate while helping Filipinos in its host communities, Malampaya Foundation Inc. (MFI), the Malampaya Joint Venture’s social arm, tapped its trained sewing community to make high-quality cloth face masks and help prevent the spreading of the virus.

MFI has several livelihood programs in its program areas in Palawan, Mindoro, and Batangas that help and socially empower communities with training in different trade skillsets like sewing, food processing, scaffolding, and welding, among other skills, to supplement their income from fishing.

Among the areas benefiting from the livelihood programs are the municipalities of San Teodoro and Bulalacao in Oriental Mindoro, where trained tailors have added face masks among their products in view of the increasing demand and legislation requiring their donning in public spaces.

Due to the supply shortage of PPEs, the local government of the municipality of Bulalacao likewise sought the help of the Barangay Maasin Marine Protected Area Association and Sewer’s Group to produce cloth face masks for their fellow Mindoreños, especially those in the far-flung areas.

The local government ordered 2,500 pieces of cloth masks from the association at P20 each. Twenty percent of the income will go to the association to help fund the protection of their community’s marine-protected area while the rest will be divided as profit among the actual workers/sewers.

“We are happy to have been an instrument to empower coastal community groups to make a living for themselves and play a role in society. These groups, who have not produced an item like face masks, have become innovators and are resilient enough to adapt to changing times,” stated MFI executive director Karen Agabin.

MFI is the social arm of the Malampaya Joint Venture partners formed in 2005 to work with communities and implement social development and environment conservation programs in the operating areas of the Malampaya Deepwater Gas-to-Power project. Shell Philippines Exploration BV operates the Malampaya Deep Water Gas-to-Power project on behalf of the SC38 consortium with Chevron Malampaya and Philippine National Oil Company-Exploration Corporation.


As brands navigate through this unprecedented time, they need to have a strategy -- as brands navigate through this unprecedented time, they need to have a strategy -- an approach that will help them be agile, adapt to the demands of the ‘now normal,’ and provide value to their consumers. The COVID-19 health crisis continues to change the way consumers perceive the world, which also changes the way they interact with the brands around them. This calls for brands to rise to the challenge of discovering the best way to pivot into the reimagined future.Being able to adapt to the new landscape starts with recognizing what consumers need,especially at this time -- meaningful connections despite the restrictions of the community quarantine. TeamAsia, an award-winning marketing agency, does this through their Integrated esb电竞数据投注电脑版 Experience approach, or IME.

IME is TeamAsia’s proprietary strategic marketing approach that empowers consumers to actively take part in a brand’s story by engaging them across different channels. “Staying connected now requires a more involved and experiential form of communication with consumers, and that’s what IME is all about. Our approach creates a more equal relationship between brands and consumers and uses multiple channels to deliver a brand’s message to the right people at the right time,” said Bea Lim, managing director of TeamAsia.

TeamAsia recently trademarked and launched IME along with a roster of new projects that can help brands strengthen their connection with consumers. These projects leverage technology and utilize various digital platforms to take brands and their audiences to the next level experience. The Red Circle , TeamAsia’s online publication, provides readers with valuable insights from news and current affairs to the latest happenings in the lifestyle scene. It aspires to inform readers, and influence them in their decision-making, and encourage them to live better, brighter, and more meaningful lives.

The agency also announced the second season of their very own podcast, B2B: Breakfast to Business . Season Two will focus on engaging and thought-provoking morning conversations about the stories and issues of today’s times, making the podcast a space where people can “be in the know, and be in the now.” Taking on the challenge of bringing offline experiences online, TeamAsia presented the Virtual Arena and TeamAsia Training Onlin e . The Virtual Arena brings events and activations online.while TeamAsia Training Online provides upskilling sessions by industry experts for professional success, especially on effective communication and strategic leadership.

TeamAsia also announced the 12th year of My Dream in a Shoebox (MDIAS ), their annual education campaign that equips less fortunate Filipino children with school supplies to help them reach for a brighter future. Because the incoming school year calls for a different set-up, MDIAS has aligned its campaign to address the needs of students for SY 2020-2021. Aside from school supplies and old shoeboxes, MDIAS will also be accepting donations for transistor radios and old tablets/tech that can help students navigate through the ‘now normal’ in education. TeamAsia sees these various projects as ways to share impactful stories and create meaningful engagements, even in the future reimagined where physical contact is still limited.

“In TeamAsia’s 28 years in the marketing and communications industry, we have always recognized the value of meaningful connections between brands and their audiences. This holds true especially now, and we remain committed to taking brands and their audiences to the next level experience and building these connections through our Integrated esb电竞数据投注电脑版 Experience approach,” said Monette Iturralde-Hamlin, founder and president of TeamAsia.

The Philippine Department of Health (DOH), with support from the U.S. Agency for International Development (USAID), hosted its official partners’ launch for the “BIDA Solusyon sa COVID-19” campaign , recently with some of the Philippines’ top business leaders and government agencies, signaling a multi-sectoral push to reinforce protective behavior that can lead to economic productivity. During the launch, key industry leaders committed to promote and instill awareness on individual and collective roles to help battle COVID-19.

BIDA Solusyon is a social and behavior change campaign that encourages the practice of four key preventive behaviors:  B awal walang mask I -sanitize ang kamay  at  iwas-hawak sa mga bagay,  D umistansya ng isang metro , at  A lamin ang totoong impormasyon . Among the industries represented in the launch were transport, ride-sharing, retail, IT, finance, banking, insurance, energy, advertising, and food and beverage.

“The last few months have been nothing, if not challenging. But despite the uncertainties, it is clear to us at the DOH that if everyone continues to work together to build new habits, then we will overcome our current situation,” said Health OIC-Undersecretary Marie Rosario Singh-Vergeire. “This is why we are so thankful that the public and the private sector have joined us in this campaign because they will help our message reach as many people as possible.”

During the launch, retail shopping powerhouses SM Investments Corporation and NCCC pledged to promote BIDA Solusyon. The ride-hailing service Angkas and global fast-food giant McDonalds also committed to help build consumer confidence through the widespread adoption of the campaign’s objectives. Global consumer goods company Procter & Gamble (P&G) also supported the campaign.

Mega Global Corporation, one of the country’s most recognized brands of canned sardines, pledged to release BIDA Solusyon information materials through their existing channels. The company’s canned sardines are distributed to thousands of groceries and  sari-sari  stores throughout the country, which would provide substantial reach for the campaign’s key messages.

President and CEO of 7-Eleven Philippines Victor Paterno also committed a portion of the company’s monthly P30-million media budget to support a barangay -specific information campaign. According to Paterno, he plans to coordinate with the LGUs to identify the most needed messages from the BIDA campaign in a particular area so that the 7-Eleven branch in that locale can adjust their information dissemination.

Within the government itself, BIDA Solusyon has already begun to gain traction with the other national line agencies. The Presidential Communications Operations Office (PCOO), the Inter-agency Task Force, and the National Task Force rally behind the campaign.

"The BIDA Solusyon Campaign is a pivotal opportunity for all sectors to engender behavioral change among the public in a singular, unified advocacy," said PCOO Undersecretary George Apacible. "We intend to use our role and work together with the DOH, those from the private sector and the organizations joining us today to  BIDA solusyon.

The long list of the private sector and academe partners continues to grow as members from every layer of the public sphere begin to become part of the solution against COVID-19.

“With the possibility that the virus will be around for some time, it is crucial that the public learn how to change their behavior and make it part of their regular lifestyle,” said Apacible.

Even renowned show business personalities have allied themselves with the cause, such as household-favorite Alden Richards. As the face of the BIDA Solusyon campaign, Richards aims to deliver the message that an act intended to help protect human lives, no matter how small, can make anyone a hero.

During the launch, the Philippine Information Agency (PIA) announced that it would be deploying its assets to help spread awareness of the campaign.

Moreover, the Department of Interior and Local Government (DILG) began discussions with BIDA Solusyon’s private sector partners to help identify target LGUs that need the most help. The department has also rebranded their  Disiplina Muna  campaign which takes a soft approach to promoting the health guidelines.

"This campaign not only appeals to the citizenry and seeks behavior change, but it also appeals to the Filipino's sense of nationalism, what we call as  pagmamahal ng ating bansa ," said DILG Undersecretary Jonathan Malaya. "It pricks the heart of every Filipino and asks them to do their part  para maging solusyon sa COVID-19. Upang ligtas ang bayan , ultimately  maging ligtas ang pamilya . [To save the country, we have to save the family.

The event inaugurated the collaborative efforts between government, private, and development partners, with the USAID providing financial and technical assistance for the first phase of its rollout. Moving forward, the private sector is expected to have more involvement in the campaign due to their presence in the lives of Filipino consumers.

“We are calling on all business and NGO leaders to support a positive and sustainable change of Filipino behavior, so they may be better equipped to protect themselves and the lives of others,” said Singh-Vergeire. "For us to keep as many people safe as we can, we all have to work together to  BIDA Solusyon  against COVID-19.” 

As the COVID-19 pandemic hampered agricultural links to consumers, a number of Filipinos have developed an interest in urban farming and gardening. While it may seem like a simple hobby that can be used to while away time during the crisis, learning how to grow food in our own backyards can significantly help sustain food needs in order to be more food-secure.

To help encourage more people to become plantitos and plantitas and raise awareness on food security, Smart Communications, Inc. (Smart) and the Department of Agriculture - Agricultural Training Institute (DA-ATI) have teamed up to produce a web series called Kalye Mabunga . The series is in support of the government’s ongoing “Plant, Plant, Plant” campaign that encourages people to attain food security at the household level by making available healthy, nutritious food in their own homes.

Each 10-minute episode tackles topics such as choosing which vegetable, fruit, and herbs can be planted in an urban setting. Urban dwellers, especially those with limited spaces, can learn about city space farming, garden maintenance, and proper habits. Episodes on making gardening supplies out of recycled materials, as well as using plants for art projects, aim to encourage parents to get their children interested in plants.

Aside from planting, viewers can also learn how to cook healthy vegetable dishes. An episode on medicinal herbs can help provide more natural remedies for common sicknesses.

Partner guests will also share best practices on how they successfully developed their own backyard farms.

In addition, the series will also feature special episodes for young kids that will aim to educate them about food and farming to make them appreciate the value of agriculture even at a young age.

Kalye Mabunga will run from July 17 to September 24, every Friday at 8 p.m, at the Smart Communities Facebook page.

The online series is supported by the Department of Education Philippines, Bangsamoro Development Agency, PLDT-Smart’s Gabay Kalikasan, and TV5 Alagang Kapatid Foundation, Inc.

The National Basketball Association (NBA) and Titanomachy International, Inc. (Titan), the Philippines’ leading basketball specialty concept store, announced today a multiyear merchandising partnership to relaunch the official online NBA Store in the Philippines.

Operated by Titan, will go live Thursday, Aug. 6, and will provide fans across the Philippines with access to official NBA products on all mobile devices. will offer a comprehensive selection of authentic NBA merchandise from all 30 teams, including jerseys, shirts, footwear, headwear, outerwear, accessories, and equipment from brands including Nike, Jordan Brand, Mitchell & Ness, New Era, Herschel, Spalding, and Stance.

“Our partnership with Titan provides an exciting opportunity to engage and deliver an enhanced digital retail experience to NBA fans in the Philippines,” said Lesley Rulloda, NBA Asia associate vice president of global merchandising. “We look forward to providing passionate Filipino fans with unprecedented access to authentic NBA products through the relaunch of the league’s online store.”

“At Titan, our mission is to inspire consumers to love the game through the best basketball products, stories, and experiences,” said Mike Ignacio, managing director of Titanomachy International, Inc. “Our newly-forged partnership with the NBA will enable us to cater to a wider range of Filipino basketball fans and equip them with new ways to express their love for their favorite teams, players, and league.”

As the league’s 25th branded international online store, will offer special collections and exclusive product releases highlighted by locally designed apparel. During the launch, will showcase the NBA Philippines Tees Collection, featuring four unique designs inspired by the country’s premier NBA fanbase and passion for the game of basketball.

Fans can visit and sign up for the newsletter to get access to exclusive offers on authentic NBA merchandise and follow on Facebook and Instagram for more information on NBA product launches and brand highlights.

Filipinos can also watch NBA Republika Huddle on the NBA Philippines Facebook page, designed as a platform for local influencers, sports personalities, and fans to discuss the latest events and happenings around the league.

For all the latest NBA news and updates, visit and follow NBA Philippines on Facebook and Twitter.

Visa, the world’s leader in digital payments, today announced key findings on how the spending habits and behaviors of Filipino consumers are changing as operating in the ‘new normal’ takes shape across the globe. These findings come from a Visa survey of consumers from across 40 countries worldwide, including the Philippines.

According to the study, 70% of Filipinos said they intend to stick with digital payment methods instead of reverting back to cash even when the current emergency is over. This is similar to Asia-Pacific respondents (78%) and higher than the global shoppers (68%).

Dan Wolbert, Visa country manager for the Philippines & Guam, said, “We approached the study with the intention to gain a timely, deeper, and clearer understanding of how Filipino consumer behaviors are changing in the current environment.  In this new normal, we’re seeing a shift – Filipinos are becoming more digital, and the COVID-19 situation has forced consumers to adopt this change in behavior.”

Based on the findings, 73% of Filipino consumers said they are most likely to increase or sustain their current online shopping, similar to global shoppers (72%).

“Based on our data, we see that one in six active Visa cardholders who have never made an eCommerce transaction in 2019 are shopping online for the first time this year. They are shopping for essential goods and services such as groceries, drugs, and pharmaceutical goods and making bill payments for their telecommunication services. They are also making purchases for business services, showing a shift in small business owners making eCommerce purchases for business-related services,” added Wolbert.

When it comes to the shopping experience, 37% of Filipino respondents said online shopping is a more positive experience than shopping at a physical store, higher than the global response (35%).

“The shift to eCommerce means that it is even more crucial that we work with our partners to streamline the online shopping experience for Filipinos in the country. Currently, we are working with new partners, including SMEs who have onboarded eCommerce platforms to enable digital payments acceptance and help drive a seamless and secure online shopping experience for Filipino consumers,” added Wolbert.  

The study also shows cashless habits are forming across the globe with 42% of Filipino respondents saying they prefer paying with cashless methods.  This trend for the Philippines is slightly lower than Asia Pacific (61%) and global (59%).

“We hope these findings will spark conversation and drive collaboration amongst the payment ecosystem and beyond, as together we navigate these uncharted waters in the Philippines. Visa will continue to utilize its data, drive innovative practical solutions, and leverage the power of our global network to help businesses in the Philippines grow stronger as we enter the different phases of recovery,” Wolbert concluded. 

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