Master Kong has a penetration rate of 91% in mainland China, according to the latest study by Kantar Worldpanel. The popularity of the beverage and instant food distributor is followed by dairy companies Mengniu with 88% and Yili with 86%. All three brands were chosen more than one billion times in 2012

Globally Coca-Cola was named most popular FMCG brand: it was chosen nearly 5.3 billion times and boasts a penetrate rate of 43.9% of households around the world. Closely tailgating is Colgate, which was chosen 33 billion times with a penetration rate of 65.4%.

Though availability in emerging markets remain a challenge for many global brands  – which is why many of them, like Heinz and Nestle, choose to acquire local brands – emerging markets actually contribute to the growth of more than half of the brands on the top 10 list.

Coca-Cola, for example, increased its growth in these territories by 7%, which translates to 230million consumer reach points.

"As the pressure to maintain and increase growth intensifies, brand consumer base expansion and significant increase in loyalty are more critical than ever,” said Jason Yu, general Manager of Kantar Worldpanel China.

“Until now, brands have lacked more in-depth analysis of their current basket reach compared to their competitors and opportunities for growth around the world. In China, there are many local brands with an enormous 'footprint' in terms of the number of households they reach and frequency of purchase.

The study surveyed the most chosen FMCG brands across 32 countries in four continents comprising 823m households. It then looks at how many households purchased a brand at least once in 2012 (penetration) and the average number of times households bought the brand (frequency).

Hong Kong Arts Centre shows its devotion to art fans with a utility mobile app after a two-year wait.

In 2011, The Hong Kong Arts Centre launched its first pilot app – a direct replica of its website – out of peer pressure; but for the latest debut, user-friendliness and lifestyle-oriented are the top two requirements for marketing and development director Annie Ho.

So after almost half-year pilot project for the second phase, the new app is finally out: a turn dial menu brings up upcoming shows users can sync to their personal calendars; a floor-by-floor directory complete with contact details and opening hours; an about us and locations page; and a calendar.

Interactive features include a Love to Share photo game, where users can upload an image that corresponds to their monthly theme to make a collage with others’ photos; and a virtual art tour, whereby visitors can aim their phones at exhibitions around HKAC to learn more about them.

The long wait, Ho added, was to ensure the centre has enough exhibitions for the virtual art tour to be interesting.

Though HKAC’s app is mainly targeted to art lovers and working women, Ho said that the organisation’s move to mobile is to bring art closer to the public and to cater to a younger fan base with increasing disposable income and earlier off-work hours compared to their previous, more mature art-loving niche.

“Mobile is in our lifestyle, and art, too, should be in our lifestyle. So by marrying ourselves with something that is so consumed in the day-to-day lives of our audience, we become more accessible,” she said.

“Art is not a high-end entity; we are a part of community, an incubator, and within the digital world, that distance is and should be shrunk much smaller to make it available to all.”

The HKAC app will be promoted on out-of-home media, print, and eventually online; it's available in iOS and Android formats and was made by digital agency, CCCDi.

Hugo Boss starts whetting fans' appetite with a micro movie teaser for its annual fashion show in Shanghai on 30 May.

Though the brand is not new to the digital realm - it launched a live channel last year to view fashion shows in real time - this is the first time it launched a pre-show online teaser.

The micro-movie is divided into two episodes and each will be uploaded in the weeks preceding the show. On May 28, a highlight video will be posted prior to show; and 6 June will see a director's cut of the film.

"Following our highly successful fashion show in Beijing in 2012, we are now focusing on Shanghai - and by doing so emphasising the significance of the Asian market for Hugo Boss," said Gerd von Podewils, senior vice president of Hugo Boss global communications.

As well, fans will also be able to directly purchase the two limited edition outfits from the website and have it delivered to their doorsteps in a few days.

The campaign will also see billboards in Shanghai's two airports during show period.

Though a big step for Hugo Boss, which ranked 9th in the L2 Digital IQ Index for China, micro movies, live streaming and direct purchasing are not new in world of luxury fashion.

Just last year, Burberry opened up the entire collection for sale in its autumn/winter 2012  after a live online show; while Louis Vuitton launched a global micro-movie for its winter collection.

A HSBC global research found only 9% of Hugo Boss's global sales are from mainland China despite having 139 stores in the country.

Gucci China, also more active in the digital world, generates 12% of its global sales with only 55 stores in the country.

Hugo Boss's campaign in Shanghai is managed by Werbewelt, Aqauarius and Precision. See the microfilm here .

Soren Ravn, Carlsberg Malaysia managing director, has been appointed CEO, Carlsberg Greater China, effective 1 July. He will hand over the reins of the brewery to Henrik Juel Andersen (pictured), current regional CEO, Carlsberg Indochina.

Carlsberg Greater China covers the four countries of China, Hong Kong, Macau and Taiwan and is a key component of Carlsberg Group's growth platform in Asia. Comprising 41 breweries, with more than 15,000 employees and around 3 billion litres of annual beer sales, Carlsberg Greater China is one of the largest volume contributors to the Carlsberg Group.

"I am happy to bring in Ravn to take up the new role as CEO, Carlsberg Greater China to expand our business in the world's biggest beer market and to strengthen our capacity and capability to take on the challenges ahead," Roy Enzo Bagattini, senior vice president, Asia, Carlsberg Group commented.

Chairman of Carlsberg Malaysia, Dato' Lim Say Chong said Ravn has been instrumental in leading Carlsberg Malaysia Group to three years of continuous strong revenue and profitgrowth, driven by portfolio brands and premiumisation strategy with a strong focus onprofitable growth.

Andersen, 46, has held the regional CEO of Carlsberg Indochina role for the past five year.

"Andersen is one of our most experienced leaders in Asia and will help drive the strategic agenda as well as strong execution going forward, in strong cooperation with our supportive business partners and customers in Malaysia and Singapore," Lim commented.

Ravn and Andersen will be working closely to ensure a smooth transition and handover in Malaysia and Singapore over the next few months.

McDonald’s Hong Kong menu will no longer only have buns and curly fries, but chicken and beef rice combinations.

Apple Daily has today reported McDonald’s will debut its new offering from next Monday starting with the dinner menu and, depending on the response, expand it to lunch.

The beef and chicken combinations are offered along rice and broccoli or in a tortilla wrap paired with fries and coke for HK$28.

For eight dollars more, customers can add on another cup of veggies, cream of mushroom soup or dessert. Dinner options for couples or a party of three will also be available.

“Hong Kongers love to eat rice for dinner, so McDonald’s has been thinking about it for years," McDonald’s Hong Kong managing director Randy Lai to Apple Daily , adding that the response in Taiwan was impressive.

"We’ve been selling McDonald’s rice as a pilot experiment in 10 of our outlets and received good response,” she added.

Though rice combinations are not new in McDonald’s – Thailand has something similar, Hong Kong had a rice-patty burger named ‘Fantastic’ years ago, while Malaysia has a porridge option – its efforts is to regain market share from its competitors like Café de Coral, Fairwood, Maxims’ and KFC, which also offers dinner options.

“Facing the looming rising costs of ingredients and rent, adding a dinner option to McDonald’s offerings can increase revenue,” said Lai.

McDonald’s was not available to comment at time of writing.

In line with the rise of online video and consumer viewership dynamics, Mindshare China announced today that its television tactical planning team has successfully transitioned to an integrated multi-screen investment team to provide better investment solution for clients via integrated process, roles and systems.

The impact online video is having on consumers' daily lives is significant.

CNNIC interviewed 538 million internet users, up to 350 million (65.1%) of which regularly watch videos online, with more than half of the Netizens shifting from television to online video.

"As we experience media convergence across platforms we must adjust our business strategy towards delivering optimal client solutions regardless of the platform that it is delivered upon," said Trisha Armstrong (pictured), head of investment, Mindshare China.

"The launch of a multiscreen investment team delivers upon the need for a movement from silo to integrated solutions."

Carat has appointed Cathy Kuang to take on the role of managing director for North China, based in Beijing.

Kuang brings over her almost two decades of experience in media and marketing, spanning multiple sectors and industries including automobile, FMCG, technology, luxury and pharmaceuticals. She will be leading the business operations for North China.

Before joining Carat, Kuang was general manager of Digital in ZenithOptimedia, Beijing. Prior to that, she was Head of Beijing for HYLink Advertising Agency. She also spent four years with GroupM China, working with MAXUS and Mindshare.

"At Carat, we believe in attracting talent with attitude and aptitude. Kuang is a great fit with the Carat culture and I am confident that her experience and stellar track record will stand her in good stead to succeed in her new role," said Adil Zaim, CEO of Carat China.

Freeport Capital's subsidiary Hybrid Paytech is set to open its first office in Hong Kong in response to the emerging mobile payment solution.

Freeport Capital, a mobile payment provider, has announced its subsidiary Hybrid Paytech will expand its global footprint with a branch in Hong Kong and the formation of Hybrid Paytech Asia Pacific.

The office will be headed by Ronald Chua, former deputy general manager of Ease2Pay Hong Kong, who will promote Hybrid's mobile payment platform to merchants across Asia.

Hybrid is currently collaborating with Go Fun Card to launch the first payment mobile application in Hong Kong. Go Fun Card provides customised business solutions and services for its more than 200 merchants in Hong Kong.

The collaboration will customers to make transaction and check collected points on one application.

"Collaborating with Hybrids payment technology makes perfect sense leveraging Go Fun customers and hybrids mobile payment solution with a combined loyalty rewards and redemption solution not seen yet in developed markets,"

Massimo Barone, chairman of Hybrid Paytech Asia, said Hong Kong will serve as the main point of entry for Hybrid in Asia.

"A local presence is needed to satisfy local enterprise and business needs which have yet to embrace mobile payments." Barone added.

The also company plans to expand to Mainland China, Macau and South East Asia.

Hong Kong – The Australian Chamber of Commerce declared 20 March Brisbane Day in efforts to draw attention to its latest "Choose Brisbane" campaign, which strives to put the Australian city into local businesses’ radars.

The campaign by the economic development board of Brisbane esb电竞数据投注电脑版 chose Hong Kong as the first city to launch its brand campaign because of the city’s “well-established business, trade, research, social, educational and cultural ties with home,” Brisbane esb电竞数据投注电脑版 chairman, Ian Klug, said.

"Like Hong Kong, Brisbane is a new world city. We offer an innovative and diverse business environment, a highly skilled workforce, excellent infrastructure, a similar climate to Hong Kong, world-class educational facilities and a safe, clean environment,” he said, adding that Mandarin is the second most-spoken language in the city, followed by Cantonese.

Brisbane esb电竞数据投注电脑版 ads will soon appear in business magazines and bus shelters featuring world leaders at G20 and other prominent personnel from the city to promote industries like real estate, biotechnology, aviation, food and agribusiness, manufacturing, construction, research and education.

The campaign will soon extend into mainland Beijing and Shanghai.

Though Nikon has already launched its Facebook for awhile, it makes its first Facebook push – dubbed “ I am a City Explorer ” – by inspiring netizens with the camera’s capabilities.

Under the campaign Nikon will posts weekly videos and photos asking fans to guess the location by pinpointing their answers on a map.

Users who answer correctly will be eligible for a weekly prize; those who get a perfect score will have a chance to winning the grand prize at the end of the four-week campaign.

The game will cease after a wrong answer unless the user invites another friend to join.

“It’s another way to show off Nikon’s photos, to present its perspective of the beautiful Hong Kong to our fans,” said Jansen Lu, associate director at AGENDA Hong Kong, the digital agency in charge of the campaign.

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