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The launch of the eCommerce platform is expected to boost online sales and grow overall revenues by 40%, said Reuters.

At launch, Arcadia has secured partnerships with brands including P&G Beauty, Verizon, WWE and Shake Shack. 

With this investment, the bank aims to digitally serve more than seven million customers across ASEAN by 2026

The brand campaign, which will run across TV, digital, OOH and social advertising, is a joint effort of creative input from creative agency BBDO and produced by Heckler. The TikTok campaign was created by global media agency m/SIX.

The ad which is going viral on Twitter sees the individual dressed as an Emirates stewardess standing on top of the world's tallest building. The stunt has only been pulled off by a handful of people, namely Tom Cruise and the Crown Prince of Dubai.

The agency also aims to amplify Lenovo’s vision and messaging through proposed social media strategies and reporting.

Before moving to Kuala Lumpur, Ma was with Lancôme in Hong Kong for more than five years.

Tomato, lettuce, onion, cucumber, green pepper, cheese, and sweet corn - which face wash would you choose?

The incumbent on the account is essence Burson-Marsteller. 

Rastogi told MARKETING-INTERACTIVE that she aims to build a successful brand in APAC such that guests would think of Popeyes when they think of the tastiest fried chicken.