Seth Grossman has been named managing director of Carat China, replacing Michelle Lau, who has taken a sabbatical from the agency.

Grossman joined Carat in 2007 to establish the agency’s Communication Planning discipline and in 2008 was promoted to managing director, Eastern China.

He will oversee clients including adidas, Beiersdorf, Kraft, Mattel, Nokia, Pernod Ricard, Philips and Tourism Australia.

KF Lee, CEO of Aegis Media Greater China, described Grossman as one of the best talents in the Carat business.

"He is a true team player who inspires his staff and connects on all levels with his clients. I am looking forward to seeing him bring his magic touch to the new role,” KF said.

A native of the United States, he is fluent in Mandarin Chinese and is a graduate of Princeton University with a dual degree in Chinese History and American Studies.

He was recently awarded MEDIA’s 2009 Business Development/Account Person of the Year for Asia Pacific, while the office he leads at Carat in Shanghai was named Office of the Year for North Asia.

Online social networks in China claim the Chinese online ad market is weak despite a rapid growth in interactive communities in the third quarter of 2008.

Number one social networking portal,, a Chinese version of Facebook owned by Oak Pacific Interactive, recorded 42% viewership in the latest survey done by Research company iRearch Consulting Group China.

The second place was taken by, which accounted for 32% followed by

MySpace China slipped one place to the fourth this quarter, claiming 13.5% share.

As online advertising is feeling effects of global slowdown, US social networks like Facebook, number one online social portal in the US, has announced a new application to allow its users to sign in third party sites, known as the network's partners, via its site, instead of the normal approach.

According to Facebook, its motivation to move ahead alone with this new application is to connect users with its online partners to increase ad revenue.

However, this kind of online advertising model does not sound promising to most online social networks in China.

Tencent's Q-Zone said unlike Facebook, it does not offer advertising space in user profiles or plan to add new advertising platforms to the networking site because China's online development is not as mature as the US.

MySpace China, which recorded 10 million visitors in May, said 90% of its revenue comes from advertising, and its top priority is to increase network users and not targeting marketers.

Luxury online magazine Lifestyle Hong Kong will merge its Bangkok and Singapore brands into a single Lifestyle Asia portal this week.

As the company readies for expansion into Beijing and Shanghai in 2009, Christopher Lindvall, director of Lifestyle Hong Kong, said the primary purpose behind the move is to streamline the Lifestyle Asia offering to advertisers and readers.

"The decision to have one brand for Asia was a very natural move," he said.

"As we bring more and more countries under Lifestyle Asia, they will be provided with this same service all across Asia."

In April this year the company expanded its services to Singapore and in August launched in Bangkok.

Lindvall said Thailand has become one of the "surprise success" under the Lifestyle umbrella.

"There is a very strong online community in Thailand and they seem to be open the idea of an online magazine."

With the expected launch of Lifestyle in three additional markets next year, Lindvall said he was confident the online magazine would continue to grow.

"It's no secret that magazines are losing money from the internet. We're looking to open up new markets as soon as possible, I think 2009 will be a very good year, but we don't want to play too high a risk at the moment," he said.

"But if we do everything right in China, I think we will be unbeatable."

China looks set to ban all forms of tobacco advertising, including sponsorship and promotions, by January 2011.

China, one the world's largest producer and consumer of tobacco with an estimated 350 million smokers, is obligated to ban all forms of tobacco advertising under the World Health Organisation's Framework Convention on Tobacco Control.

Xu Guihau, deputy leader and secretary-general of the Chinese Association on Tobacco Control, said China should take the issue of tobacco advertising seriously.

"China is quite backward when it comes to controlling the use of tobacco, and the biggest problem is the lack of national regulations to ban smoking," Guihau said.

A ban on tobacco advertising has been in place since January 1996, but tobacco firms have managed to sidestep the rules promoting their brands in more subtle ways such as sponsoring sporting events.

esb电竞数据投注电脑版 magazine regional editorial director Tony Kelly today announced the appointment of Matthew Eaton as the new editor for esb电竞数据投注电脑版 Hong Kong and esb电竞数据投注电脑版 Daily Hong Kong newsletter.

Eaton, currently media editor and online editor for Australia's respected industry journal AdNews , will take on editor duties for esb电竞数据投注电脑版 in Hong Kong as of mid-August.

Kelly said the appointment of an editor like Eaton, with a depth of experience writing about the marketing, advertising, media and online industries is an important step forward for esb电竞数据投注电脑版's plans for Hong Kong.

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"We have, in a short time, been building esb电竞数据投注电脑版 into the most relevant read for all marketers across any medium and this appointment will certainly help us accelerate that objective. Matt has built a reputation as a fiercely competitive newshound and skilled magazine producer and we look forward to his contribution to the esb电竞数据投注电脑版 magazine group.

"The appointment of a dedicated editor allows me to get on with our ambitious plans for growth in the region as well as implementing some of the exciting new initiatives we have in the pipeline for esb电竞数据投注电脑版 both in Hong Kong and in Singapore."

esb电竞数据投注电脑版 magazine is owned by Lighthouse Independent Media Ltd.

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