Accenture has appointed acclaimed creative icon David Droga, founder and chairman of Droga5, as Accenture Interactive’s new CEO and creative chairman, effective September 1, 2021.
Brian Whipple, who has led Accenture Interactive for the last ten years, will be retiring from Accenture. Under Brian’s leadership, in fiscal year 2020 (ended Aug. 31, 2020), Accenture Interactive grew to US$10.6 billion in revenue.
In his new role, Droga will drive creative excellence, customer experience and business innovation — which leverages the unique capabilities of Interactive, including the power of the depth and breadth of Accenture — to accelerate results that sustain business growth.
As global enterprises adapt to new customer needs, expectations and opportunities across industries, Accenture aims to help set a new standard for customer connection, sales and marketing — with capabilities from brand to data and artificial intelligence, to the latest technology, to marketing operations.
“At a time when our clients are led by purpose, brand and the transformation of experience, Droga’s global perspective and unmatched creative track record allows us to help clients unlock business and human outcomes in unprecedented ways,” said Julie Sweet, CEO of Accenture.
“I would like to thank and recognise Brian Whipple for his foundational role in building Accenture Interactive’s strong business, driving its rapid growth and for pioneering a disruptive business model that will continue redefining the industry,” said Sweet.
Droga is best known as the founder of the celebrated advertising firm Droga5.Prior to founding Droga5, Droga was the first-ever Worldwide chief creative officer of the Publicis Network and held key creative leadership roles across agencies in the UK, Asia and Australia.
Droga will report to Sweet and join the company’s Global Management Committee.
“Accenture Interactive has rapidly become the leading digital powerhouse at the intersection of data, creativity and technology,” said Droga. “As the world seeks to build back better, Interactive will continue to play a critical role in creating 360° value for our clients. I look forward to putting further emphasis on our creative excellence, coupling it with our world-class ingenuity and proven expertise in Interactive and experiences.”
Droga5 has been part of Accenture since being acquired in 2019. Together, Droga5 and Accenture Interactive have created transformative brand experiences for many of the world’s leading brands, including Accenture, Kimberly Clark, Amazon and lululemon.
