The metaverse is a virtually limitless playing field that could turn marketing on its head.
How does a brand digitise its way into this futuristic landscape and connect with a new generation of customers who might develop totally never-seen-before consumption behaviours? How can marketers wrap their heads around NFTs and other virtual currencies that might redefine brand value in the physical and virtual worlds? And why must games and entertainment be included in the equation of building brand equity?
At esb电竞数据投注电脑版Pulse 2022, thought leaders of metaverse and NFT marketing will show the paths for brands to map out their virtual marketing future.
Explore the metaverse as envisioned by Meta with its director, global business marketing, Facebook app and Emerging Platform, Asher Rapkin. Spearheading Meta’s emerging AR and VR platforms, Rapkin with his wealth of experience and insights from his stellar career in channel marketing, and messaging and emerging platforms will guide businesses into the digital metaverse.
Find out why and how to leverage games and entertainment for marketing from Sébastien Borget, who co-founded the play-to-earn virtual gaming metaverse, The Sandbox, and was recently named among the Top #100 most influential people in crypto by CoinTelegraph.
Get tips on how to grow and engage fans directly through blockchain and NFT technology from Melody Hildebrandt, chief information security officer of FOX and president of Blockchain Creative Labs, a pioneering NFT studio that focuses on empowering creators and brands to monetise content.
Having led the company to launch the world's first verified NFT phone cases, CEO and co-founder of Casetify Wesley Ng will share first-hand experience on NFT marketing for “opening the door to endless creative possibilities in the metaverse”.
Giving brands a meaningful purpose
Digital presence aside, brand purpose is another critical issue to prioritise. Brands with a heart will resonate with the growing segment of socially conscious customers and build lasting customers relationships that are more than skin deep.
Kathy Varol, who created the Global Purpose (corporate social responsibility) strategy for Adidas in the past, believes that “companies without a purpose beyond profit will be left behind”. Learn from her to know more about how businesses can embed purpose into the heart of their strategy to shape the future and make an impact.
Sharing a similar belief, Jeff Chan from SLOWOOD anticipates “more and more consumers are expecting brands to take steps to help alleviate climate change”. Chan will explain how movement-like campaigns with clear values and missions can grow stronger brands.
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More notable speakers will share insights in the 2-in-1 esb电竞数据投注电脑版Pulse and eTailingPulse 2022 that are to be held online from 16 to 17 March. The speakers will examine important topics about metaverse and NFT marketing, digital transformation and innovation, as well as brand purpose and commerce. Take advantage of free digital marketing and eTailing workshops. Don’t miss the must-attend conference for global marketers, brands, agencies and e-tailing experts to examine marketing trends, exchange information on best practices and explore collaboration in Asia.
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This article is sponsored by HKTDC.