Dolce & Gabbana has named Havas Media Group its global media agency partner after a review supported by Ebiquity Italy. The appointment covers over 20 of the brand's global markets, including the US, Italy, Germany, Russia, Spain, the UK, and Middle East.
Media strategy, planning, coordination, and digital activation for the major European markets will be led by a centralised Havas Media Group Italy team. The luxury brand said it was seeking a transformational agency network partner that could bring strategic excellence and media buying cohesion. MARKETING-INTERACTIVE has reached out to Havas Media Group for comment.
Stefano Spadini, CEO, Havas Media Group Italy, said the team is thrilled to partner with Dolce & Gabbana, a brand revered for its creativity, boldness and innovation. According to him, these are all things the agency is equally passionate about.
"We have shown value, commitment and energy with the support of proprietary tools able to seize the opportunities of the challenging media scenario. We look forward to enhancing Dolce & Gabbana’s brand essence," he added.
Meanwhile, Peter Mears, global CEO, Havas Media Group, said: "Our Havas Media Group team brings an innate understanding of the brand’s culture, along with the right capabilities, category experience and talent to deliver against the client’s growth priorities. We are grateful for the opportunity and know great things are to come from this incredible partnership."
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