Edelman has promoted Delicia Tan (pictured) to CEO for Edelman Hong Kong and the Greater Bay Area. In her new role, Tan is tasked with realising the firm’s Greater Bay Area strategy, partnering with regional sector leads to further integrate and expand the firm’s operations in Shenzhen.

She will also serve as a trusted advisor to the firm’s China leadership team, having spent over two years leading the corporate practice at Edelman Beijing from 2013 to 2015. In addition, Tan serves as the APAC chair for diversity, equity and inclusion, championing the firm’s efforts for greater inclusion and belonging across the region. Previously managing director of Edelman Singapore, Tan will report to Pully Chau, president of Edelman Greater China, and lead the firm’s offices in Hong Kong and Taipei.

Boasting more than two decades of experience in communications, Tan has spent the last 16 years at Edelman. In a statement, Edelman said that in her most recent capacity, Tan evolved the Singapore operation’s 50-strong Corporate Reputation practice into a fully integrated communications team, unlocking growth across some of the firm’s largest client relationships.

"Her strong experience in client strategy and integrated corporate communications and her past work in China will enable us to continue our strong momentum in Hong Kong and Taiwan, while inspiring greater growth in Shenzhen," said Chau.

"I envisage the adjacency of Shenzhen and the Greater Bay Area as an additional springboard for sustainable growth that will bolster China brands going global and Hong Kong-based enterprises tapping into China growth," she added.

Tan said, "I’m thrilled to be a part of Edelman’s journey as we enter a new era of client-centric innovation with a focus on driving stronger partnerships and impactful client work. I’m dedicated to building on our strength as One Edelman across borders and disciplines; earning trust through action, while presenting the full value and creative power of Edelman in a seamless and relevant way to our clients."

In addition to Tan's appointment, Edelman also appointed John Koay as regional executive creative director, overseeing the Hong Kong, Taiwan and Thailand markets in March. In his new position, Koay will be tasked with leading the firm’s creative team, as they develop earned creative for the firm’s clients across its offerings. His appointment is effective immediately and he reports to Tim Green, Edelman’s chief creative officer for APAC.

Koay joined Edelman from Ogilvy, where he was executive creative director from August 2018 to February 2022. He joined Ogilvy as creative director in October 2013 and was responsible for the overall creative output for clients such as Nike, Lucozade, Ribena, KFC, Pizza Hut, Mondelez Cadbury, Standard Chartered, WWF and Orbis, according to his LinkedIn account.

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