With the numerous geopolitical changes and evolving economic landscape, Edelman is launching a new firm called Edelman Global Advisory which will be part of the DJE family. Edelman has committed to an initial investment of US$10 million towards key new hires and expansion of EGA into new markets.
The firm will provide tailored business and government advisory services to institutions and will be formed through Edelman’s acquisition of Basilinna, a long-time Edelman partner which specialises in US-China relations. According to a spokesperson from Edelman, in Asia, the initial markets the office will have a presence in are Beijing and Tokyo.
The new office will be led by Deborah Lehr, who will serve as managing partner and CEO. She was most recently the CEO of Basilinna. She has a background in public service, the private and not-for-profit sectors and her career spans the corridors of Washington in the National Security Council, the US Trade Representative, Commerce Department and the law firm of Mayer Brown.
In addition, she brings her experience to the firm of working at the New York Stock Exchange and Merrill Lynch, as well as leading institutions such as the Paulson Institute, a think tank focused on the U.S.-China relations, green finance, economics and finance, as well as founding the Antiquities Coalition, which fights against cultural racketeering. She is a founder and CEO of Basilinna.
In APAC, the office will be supported by Gracie Sun, who was Basilinna’s president for China, in her new role as EGA’s vice chair for APAC. Sun is currently the president for China of Basilinna. In addition, she oversees the Green Finance Center at the Paulson Institute.
EGA will announce additional regional and sectoral leadership in the coming weeks and months.
"Our clients are contending with more complex issues than ever before and they are looking to Edelman to help guide them through the new challenges they are facing,” said Richard Edelman. “This acquisition allows our already exemplary public affairs team to grow and expand our expertise to new regions and markets. Whether it is the economic and political implications of various geopolitical risks, the increased focus on sustainable action, the demand for equality and equity, or the challenges of funding a post COVID-19 recovery, our EGA team will have the deep expertise to advise and help our clients succeed in these complicated times."
EGA will advise and provide guidance to business, governments and not-for-profits. Other offices include New York, Brussels, Paris, Ottawa, Dubai, and Mexico City. The team will provide bespoke services for clients seeking to enter new markets, expand in existing ones, better understand regulatory change and political risk, and develop strategies to build ties with essential stakeholders.
“I am delighted and looking forward to joining Edelman to launch its new advisory business. EGA will provide tailored solutions and services to its clients to help them succeed, building on the foundation of Edelman’s 6000-person team,” said Lehr. “With the significant investment already committed by Edelman, we will continue to hone our expertise to meet our clients’ challenges and market demand through new hires and additional acquisitions. We fully intend for EGA to be the most trusted advisory firm for global business in the world.”