EnterpriseSG is seeking to appoint a public relations agency based in Singapore, to raise awareness on the vibrancy of Singapore’s innovation and startup ecosystem to the international business community during the SWITCH 2022 Conference.

SWITCH is a year-long innovation movement that brings together leaders, entrepreneurs, creators, accelerators and investors from the Global-Asia innovation ecosystem. The primary objective of SWITCH is to provide a global platform to catalyse collaboration across different fields and markets through the open exchange of new ideas, vibrant networks and line-up of innovation-centric activities. This year, SWITCH 2022 Conference is happening from 25 to 28 October 2022

The agency will be engaged for five months, tentatively to commence by mid-September 2022, and will be expected to engage foreign mainstream and trade media, including those based in Singapore. It will need to provide a detailed foreign media report and analysis on coverage garnered over the five months. These are to be tabulated according to different tiered media outlets and include copies of broadcast reports and interviews in TV and online platforms.

The target audience of this communications effort are C-suites, key decision makers, startups/ entrepreneurs, accelerators and investors in key markets, including developed markets (such as the United States (US), the United Kingdom (UK), Germany , and emerging markets such as those in Southeast Asia, including but not limited to Indonesia, Thailand and Vietnam.

EnterpriseSG is the Singapore government agency championing enterprise development. It works with committed companies to build capabilities, innovate and internationalise. It also support the growth of Singapore as a hub for global trading and startups, and build trust in Singapore’s products and services through quality and standards.  Specific to innovation and startups, EnterpriseSG works with an extensive network of local and global partners, such as fellow government agencies, Venture Capitalists (VCs), accelerators and incubators, to build a conducive ecosystem that encourages and allows for Singapore-based enterprises, including startups, to accelerate their innovation journey.

Through programmes and initiatives, EnterpriseSG supports local businesses to build deep tech capabilities, collaborate with global partners on technology development and co-innovation, and scale their solutions globally.

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