Entropia has brought on board Neeraj Gulati (pictured) as partner, digital transformation, where he will lead a team of experience designers, content strategists, analysts, and project managers. This is in a bid to help boost Entropia's digital transformation offering.

Gulati will report to senior partner Prashant Kumar. Prior to his new role, Gulati was partner at personalised storybook platform Bookyboo for about two years. Before that, spent seven years as part of Kumar's team at IPG Mediabrands, where he built the agency's e-commerce and mobile offering, Ingenuity, from scratch. Ingenuity was later rebranded to Ansible and subsequently  folded under Reprise in June this year.

"It’s a coming back home for me. Entropia has taken an uncharted and fearless path, and in a very short time has built an organization that’s delivering the future with scale and consistency. I look forward to bring my own piece of future to this story. And my own audacity to this attitude," Gulati said.

“Gulati is one of his kind. His ability to handhold clients on their often tricky transformation journey, combined with his positive energy and entrepreneurial agility make him a truly exceptional leader. It’s absolutely heartening to welcome back Gulati, as we look to scale up our business from a mid-sized one to a large group," Kumar said.

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