Dentsu Asia Pacific has appointed Farrokh Madon (pictured) as chief creative officer Asia Pacific at Merkle B2B, effective 19 April. Based in Singapore, Madon will oversee the creative directions and strategies in his role to impart creative technology solutions and innovative customer experience at Merkle B2B for Asia Pacific. He reports directly to Kiaran Geen, president Asia Pacific of Merkle B2B, and Rhys Taylor, MD, Merkle B2B strategy and creative APAC.

Madon was most recently managing his own branding and communications agency PIRATE. In 2020, he told MARKETING-INTERACTIVE that PIRATE will operate as an agency that believes in creative solutions to business needs. Before that, he was chief creative officer of Wunderman Thompson Singapore. In a career spanning Singapore, Amsterdam and India, Farrokh has previously led various creative departments in Singapore at BBDO, McCann Erickson, and Y&R.

He has also worked with major brands including BMW, Lazada, Johnson & Johnson, MasterCard, Gillette, Caltex, Suntory and Diageo. Madon first launched his career in Mumbai, and has also worked for agencies such as Ogilvy & Mather, Saatchi & Saatchi, Batey, and M&C Saatchi, among others. He said that when storytelling and technology hold hands, magic happens. "I am looking forward to creating engaging brand stories and experiences with the talented team at Merkle B2B,” he said.

Meanwhile, Geen said Madon will be bringing his wealth of experience and expertise in creative and design to Merkle B2B with out-of-the-box ideas and digital solutions to our ever-evolving customer journey. “We look forward to have him on board to share his insights in creating a unique brand experience and bringing it to the next level at Merkle B2B," Geen added. MARKETING-INTERACTIVE has reached out to dentsu for additional information.

Merkle B2B was  first formed in September 2020  when Merkle decided to bring together five agencies to deliver B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. At that time, the agencies which made up Merkle B2B were Merkle, Merkle | DWA, gyro, B2B International and Digital Pi.

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