HBO GO is taking fans of Rick and Morty on an immersive adventure with a global treasure hunt named #WORMAGEDDON. According to HBO GO, #WORMAGEDDON is a "living episode" that features 14 unique and immersive scenes that bridge the events from season five's finale episode with the recently announced season six premiere.
The custom scenes showcase the worm's destructive path and features renowned Rick and Morty characters. Fans are invited to join the hunt and unlock clues to discover the nine hidden locations in at least seven countries globally. The first fan to find each hidden location in person will be rewarded on the spot with a life-size golden "Rick" head. The hunt runs until 9 September.
Reaching every continent except Antarctica, new custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the season six global premiere of Rick and Morty on 5 September, which is only available on HBO GO. MARKETING-INTERACTIVE has reached out to HBO GO for additional information.
To set the stage, Cartoon Network's nighttime programming, Adult Swim, debuted a series of custom animated shorts about the origins of this dangerous alien invasion. In the third short, "Threat Level: Wormageddon", Rick is alerted about #WORMAGEDDON and enlists others to join him in the battle against the monster.
Rick and Morty is a half-hour animated hit comedy series that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe.
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