According to the latest data released by Comscore in October 2021, HK01’s monthly unique viewers has surpassed five million*, continuing marking its leading position in Hong Kong’s Chinese-language media industry. Founded in March 2016, HK01 combines technology with media, offering a mix of news and lifestyle content as well as multiple lifestyle services to engage users and advertisers across different segments. By using big data analysis and modelling, HK01 can uncover user preferences, enabling the company to bring an unrivalled experience to users.
Together with hard news channels, HK01 operates over 60 channels to cater to diversified information demand from the public. It consists of a wide range of lifestyle content including entertainment, food, travel, parenting, technology, and sports, to name a few. By leveraging algorithms, HK01 is one of the media outlets in town to provide customised and relevant content for users. Algorithms also help advertisers target specific groups of users precisely with designated information, which can help reach their sales goal effectively.
As a hub of content, events and experiences, HK01 adopts the “Media+” approach by offering a variety of lifestyle content and providing all-round, personalised and diversified internet services. For instance, 01 Space is a comprehensive event ticketing platform that offers Hongkongers the best events, programmes, and experiences in town, giving locals the opportunity to gather, learn, be entertained, and live life at their own pace, all within one touchpoint. Also, ECbook is a health and medical platform integrating comprehensive health care information together with service centre directory, which allows users to reserve consultation appointments at ease. All these tools enable HK01 to create a one-stop hassle-free booking experience that shorten users’ time to navigate multiple sites or browsers.
HK01 will continue its effort to strengthen its leading position by creating quality lifestyle content and interactive elements, as well as different kinds of online-merge-offline events to connect users and advertisers seamlessly. With HK01’s “Media+” ecosystem, corporates can jointly build brand influence to make a positive impact in the community.
*Comscore MMX Multi-Platform, News/Information – General News Category, Total Audience (Desktop 6+ and Total Mobile 15+), Unique Visitors/Viewers 5.007 million, October 2021, Hong Kong
This article is sponsored by HK01.