MasterKong Beverage has reappointed Mindshare China for media planning and buying services for the beverages business, further cementing the agency’s already eight-year strong relationship with MasterKong. The appointment is for two years and follows a pitch.

MasterKong Beverage applauded Mindshare China’s advanced proprietary media tools, integrated strategic offering, as well as its dynamic and diverse talent offering. The brand also highlighted Mindshare China’s creativity, which has earned the agency awards globally.

Director of MasterKong Beverage, Angie Liu, said the brand's products and marketing never cease to continue innovating, futureproofing the brand’s popularity with young consumers. "We look forward to continuing our cohesive and collaborative partnership with Mindshare China to create further industry-leading work. We wish Mindshare China congratulations on their success," she said.

Mindshare China's CEO Benjamin Condit said that the entire team at Mindshare China is deeply humbled to confirm its retention as MasterKong Beverage’s agency of choice. "Our eight-year relationship with MasterKong Beverage’s business has grown from strength to strength, and we are grateful for the opportunity to take this relationship to new heights as we drive good growth through industry innovation together," he said.

Meanwhile, Mindshare China’s chief client officer, Jessica Zhang, added that as one of China’s most prominent FMCG brands, MasterKong Beverage is an industry leader in both its product and marketing offering. "It is a great honour for the team to continue as MasterKong’s chosen growth partner and we look forward to the many chapters ahead," she said.

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