MBSB Bank has launched a social-experiment film to commemorate the celebrations of Merdeka and Malaysia Day. Created in collaboration with Mediabrands Content Studio (MBCS) , the film is titled “Sejauh manakah…?” (how far) and aims to observe the Malaysian spirit on how far they would go to help a stranger.
Like any other social experiment, the film starts with a simulated situation where a lone man is seen along the streets of Klang Valley, struggling to push his broken-down old Proton Saga car amidst crowds of onlookers. According to the bank, the film successfully and accurate aligned with the campaign's key message, “ Selagi kita bergerak bersama, langkah demi langkah, kita akan sentiasa berdaya maju ” (As long as we move together, step by step, we will continue to succeed).
Azlina Mohd Rashad, chief corporate officer of MBSB Bank, said: “We wanted to capture the essence of who Malaysians are, and this social experiment showed it to us in abundance.”
“Malaysians truly are helpful, giving, and considerate of one another. MBCS has portrayed this idea with the heart and soul that rhymes so well with the theme of ‘Keluarga Malaysia Teguh Bersama’ (Malaysians Stand United),” she added.
Meanwhile, Kevin Le, MBCS's ECD, said undertaking this project with MBSB Bank was both moving and inspiring. "We wanted to see if our enthusiastic Malaysian spirit still lives on against this backdrop of increased traffic and other post-lockdown challenges. While most were preoccupied with their own lives and let the moment go by, we were touched by the number of genuine strangers who dropped their own tasks to help out," he added.
Separately, MBSB Bank also launched a film titled “Keep Roaring” for Chinese New Year earlier this year. The film was inspired by Malaysians who gave up their passions to fulfil the expectations of others and endured hardship due to the epidemic and recent flooding that affected the whole nation.
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