Night Owl Cinematics’ Food King platform has officially ceased operations. On its website, a note titled “The End” has been put up saying “Food King has officially shut down. Thank you for supporting us”.
The platform is no longer displaying content on its YouTube, Instagram, Facebook, and TikTok. On Telegram, the last post was on 31 August. MARKETING-INTERACTIVE has reached out for a statement.
On the NOC platform, Food King touted over 974,000 YouTube subscribers with a skew towards the male demographic (59%). It had 22K followers on Facebook, 165K followers on Instagram, 16K followers on telegram and 31.9K followers on Tiktok. It has worked with brands such as McDonald’s, Coca-Cola, Subway, AirAsia, Grab Food, Fave, Shangri-la and many others.
The ceasure of the platform comes almost a year after founder Sylvia Chan came under the spotlight for her leadership style. The outrage it caused saw brands such as Colgate and MILO distancing from the company. Subsequently, NOC broke its silence and claimed that the statements were "a massive crusade" against the public image and reputation of NOC and its employees.
In January this year, Chan also outlined plans of pivoting from an influencer-led company to a content-driven one. Alongside this shift is a new website that the company recently launched with the aim of becoming a 360-degree content hub.
In an interview with MARKETING-INTERACTIVE, Chan said the crisis allowed her to rethink what is meaningful. As a result, she decided to pivot NOC to become more content-led. The pandemic also had a part to play in the pivot, said Chan as the firm realised that content-led services were higher in demand over the past two years.
NOC's revamped website outlines the services it offers from video production, graphic design and photography, to streaming, social media amplification and management, as well as sound engineering.
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