Ogilvy Thailand has appointed Chatree Chokmongkolsatian (pictured) as its new chief strategy officer. Chokmongkolsatian will bring his expertise in modern marketing strategies to create a new breed of ‘Impact Strategists’.
According to Ogilvy Thailand, Chokmongkolsatian is a strategist who has spent many years making waves in the agency business. Before joining Ogilvy, he was the head of the business and strategy group at Cheil Worldwide, specialising in digital and retail marketing – ranging from brand communications, media and data, experience, and eCommerce, to new and emerging platform businesses. He has worked with clients such as Samsung, Siam Commercial Bank (SCB), Nestle, Advanced Info Service (AIS), Thaibev, Beiersdorf and many more.
“To me, taking on the new role at Ogilvy Thailand is both an opportunity and a challenge. However, every marketer nowadays has been challenged head-on by the rapidly changing social conditions, media consumption behaviours, as well as technology landscape. The marketing solution that worked three months ago may not be so effective today, and advertising may not be the only solution to clients’ problems. Building exceptional experiences for products or brands need an omni-channel approach, as each method has a different purpose and way of reaching customers, and as we are living in the age where people are willing to pay fees for ads-free viewing and are super strict with their personal data and privacy.
I do believe that the consultancy that clients are looking for are the ones that can see beyond their expectations and offer solutions that not only create success for today but also for the long run. I will be able to leverage my extensive experiences to build on Ogilvy’s creative leadership and continue to generate more impact for our clients," Chokmongkolsatian said.
" Chokmongkolsatian is a great example of the new generation of leaders who set new standards for every work that they do, with profound knowledge and experiences in the ever-changing modern marketing strategies and tactics, paired with a deep understanding of clients’ businesses. All of this makes him the perfect person to lead our strategic capability and pioneer new strategic offerings for our company and clients’ growth," Nopadol Srikieatikajohn, Ogilvy Thailand chairman added.
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