“Pharmaceutical giant MSD has handed DDB Group Singapore its HPV couples creative mandate. The agency is tasked with spearheading the hyper-targeted creative strategy and execution across some markets in Asia. The announcement follows a pitch held in April, and involved two other agencies.

Effective immediately, DDB Group Singapore will deploy hyper targeted campaigns in the region to drive awareness of the fight against Human Papillomavirus (HPV). The work will launch in key markets including Hong Kong, Malaysia, and Korea before rolling out to the rest of the region. 

“We are delighted to partner with MSD,” said Neel Chhaya, newly promoted managing partner at DDB Group Singapore. “We are invested and passionate about the company’s healthcare agenda and look forward to engaging the market with unexpected work that is truly unique for the category.”

Chhaya currently joins the leadership team at DDB to spearhead the agency's ambitious growth. He supports  CEO of DDB Group Singapore  Jeff Cheong , in expanding collaboration and synchronising efforts with offices from across the network on global accounts.

The MSD win comes shortly after the announcement of DDB Group Singapore bagging duties for Audi. The partnership is for a period of three years and the agency is tasked with bolstering customer loyalty and awareness of the German car brand's product range across all marketing channels, with a specific focus on social media.

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