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The Art and Science of Connecting with Consumers
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'Less digitalised' ASEAN firms unambitious in pursuing further digital adoption, says study
10 definite impacts on social media marketers need to brace for
3 big culprits incentivising misinformation spread in the ad ecosystem
3 focal points for B2B marketers in 2022
3 ways to spice up your marketing for the year-end shopping season
4 areas MY eCommerce firms stumble on when it comes to the checkout experience
5 key themes which will shake up the creative scene in 2022
5 leadership issues you need to get ahead of in 2022
6 audio trends brands should plug into when targeting Gen Z and Millennials
7 big marketing trends broken down to gear you up for 2022
76% of firms willing to give pay raise to sales and marketing teams. But do they want it?
9 social trends to help brands win consumers' hearts
APAC ad spend 2022: Which mediums are expected to grow?
APAC firms' sustainability progress 'inconsistent', plans remain performative
APAC to see lower media inflation in 2022, offline inflation higher than online
Are virtual influencers less credible than human ones? SEA consumers weigh in
As SG and HK biz in CBD and airport areas struggle, those outside outperform pre-COVID levels
Asian tech companies see twice as much media coverage in SEA than American tech
Battle of Instagram vs Facebook: Which triumphs in social engagement?
Bots form 80% of ad fraud for travel industry, overall loss for APAC to hit US$56bn
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