Red Hot Media (RHM), a wholly owned subsidiary of investment holding company PUC, has partnered with Ampersand Advisory, to expand their media business and provide all-round advertising services to clients for both traditional as well as digital and eCommerce platforms. RHM will leverage Ampersand Advisory’s data analysis and AI capabilities to value add to its clients. According to RHM, the added offering will also ensure that campaigns are prioritised with a strategic approach - from the offer to the channel mix and data-driven marketing.

RHM said the collaboration is the latest step in its continuous development. It has been evolving to grow its media services beyond traditional media through the multi-service lifestyle app Presto. The app offers various lifestyle and convenient features, as well as hassle-free mobile payments. With more than 20 years of experience, RHM is a media planning and buying agency that delivers strategic integrated media campaigns.

Meanwhile, Ampersand Advisory was founded in 2017 by industry veteran Vincent Lee, Trapper Media Group’s Sivanathan Krishnan and digital strategist and current CEO Sandeep Joseph. In June, it launched its AI division to carve out a competitive edge for itself. The new division will be working with global partners to collaborate and develop new age business intelligence offered to Malaysian industries in banking, finance, insurance, securities, energy, telecommunications, retail, CPG and eCommerce clients and prospects.  A+M has reached out to Ampersand Advisory for additional information.

CEO of RHM Cheong Chia Chou said it is a privilege to enter into this strategic partnership with Ampersand Advisory. This partnership will add more value to its clients, ensuring that the media campaigns and services provided are  highly results driven.

“We look forward to collaborate with Joseph and his delightful team in bringing advantage to our shared clients,” he added.

Meanwhile, Joseph said it is truly honoured to be picked by RHM for this collaboration. “The company is reputable name in the Malaysian market, and we are privileged to  be part of their continued evolution. We look forward to creating new and relevant offerings for  Malaysian companies to benefit from. Covid-19 has accelerated digital transformation, and our  collaboration offers great value to Malaysian SMEs and even MNCs looking for innovative ways to  deal with business uncertainty,” he added.

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