Taylor's University has promoted Ann June Lee to the role of digital marketing head. Lee (pictured) has been with Taylor's for over five years, and previously helmed the role of deputy head, digital marketing. She started off as a digital UX analyst in Taylor's.
Taylor's University's spokesperson told A+M that Lee will now be responsible for leading a team that oversees the strategic direction and development of all digital assets and marketing technologies owned by Taylor’s University and Taylor’s College such as websites, social media, CRM, and marketing automation and data. She will also lead a community engagement team and digital copywriters who engage closely with the Taylor’s community. Her vision is to drive more innovation to deliver a cohesive and personalised customer experience through martech and salestech initiatives.
The spokesperson also said Lee recognised that digital and tech was the way forward for marketing, and she undertook roles covering user experience and customer-oriented design. She previously led the strategy, development and operations of Taylor’s University and Taylor’s College’s website and digital assets.
Before joining Taylor's, Lee was with event management company Olygen as its strategic marketing manager, where she created and executed marketing activities for IT event company BIGIT in Malaysia, Indonesia, Singapore, the Middle East and Australia. Taylor's University also provided that Lee led digital marketing initiatives to promote IT-related conferences and exhibitions across countries in SEA. She also maintained BIGIT's social media accounts, as well as employed online and promotional strategies for BIGIT.
Before joining Olygen, she was with DIA Brand Consultants as senior brand associate for over a year. She handled its project and client management.
Taylor's University was established in 1969, and offers a variety of courses in tertiary education, ranging from diploma to degree, post-graduate and professional programmes. The courses provided are in fields comprising medicine, pharmacy, biosciences, architecture, computer science, engineering, quantity surveying, law, business, communications, design, performing arts, hospitality, and tourism and culinary arts.
Separately, Taylor’s University has been shedding light on deep and controversial topics. In April, it launched a Hari Raya film in April, titled Sadaqah, centred around the topic of helping the underprivileged through education that conformed to the paradigm of charity. Sadaqah , which translates to charity, is all about helping those in need, said Taylor’s CMO Ben Foo. In 2021, in conjunction with Deepavali , it decided to explore the harsh realities afflicting communities in Malaysia when it came to education.