Customer data platform Tealium has appointed Ben Wightman (pictured) as its lead senior business value engineering consultant for APAC and Japan. In his newly-created role, Wightman will be tasked with enhancing customer engagement and collaboration, increasing sales and leading client success. He will also be responsible for championing opportunities to advance and articulate Tealium’s unique business return on investment value proposition with senior prospects and customer stakeholders; to grow the value engineering team.

The appointment comes as Tealium leverages its leadership position in customer data platforms to elevate the discussion around how connected and real-time omnichannel data can be the fuel for marketers to drive revenue growth.

According to Tealium, it collaboratively works with clients across industries to harness online and offline first, second and third-party data to optimise customer experience. Coupled with value engineering's strategic account-planning support, Tealium will be able to work even more closely with with businesses on how to best address their problems with data-driven digital transformation.

Will Griffith, VP and general manager for APAC and Japan at Tealium, said that as the company continues to expand, it hopes to provide deeper clarity for its customers when it comes to adding value to their business. "Wightman's experience working in both marketing communications and data technology makes him an essential addition to the team,” he added.

Prior to his role at Tealium, Wightman led integrated marketing and customer experience functions across APAC at digital experience and multi-cloud application company F5. He brings 20 years of experience in marketing and technology to the table, having started his career in Silicon Valley, and has grown channel and sales enablement businesses for over a decade out of Singapore. According to his LinkedIn, Wightman has worked at agencies including J Walter Thompson Worldwide, Wunderman Thomson APAC , and Dentsu Aegis Network, among others.

Wightman said that he is excited to be applying his martech passion at Tealium, helping businesses unify their data silos around driving customer value. “Having led data and analytics teams for Dentsu and Wunderman Thompson, I know how marketers face digital transformation challenges in addressing customer experience and increasing virtual engagement," he added.

Tealium connects customer data across web, mobile, offline, and IoT, enabling businesses to better connect with their customers. Some of its clients include Gap, Domino's, AdoreBeauty, nib, Pan Pacific Hotels Group, Hong Kong Broadband Network, Rakuten, and more.

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