In The Spotlight
The campaign will roll out through a series of brand films and ads on TV, print, digital and OOH channels.
Around 55% of users globally are more willing to buy an item using an emoji.
Forget the chief operating officer, chief growth officer or the chief marketing officer.
The campaign thanked brands for celebrating the Colonel's Birthday by giving discounts.
The company launched in 2013 and has a presence in Singapore, Malaysia, Indonesia and Thailand.
The agency will be responsible for travel trade, marketing and PR efforts in Singapore, Malaysia, Indonesia, the Philippines, Vietnam and Thailand.
The eCommerce firm is also closing local operations in Chile, Colombia, and Mexico, shifting to a cross-border model.
- 09 November 2022 - 09 November 2022
- In-person | Sofitel Damansara, Malaysia
- 18 November 2022 - 18 November 2022
- Entry Submission Deadline: 2 September 2022
- 29 November 2022 - 29 November 2022
- Entry Submission Deadline: 19 August 2022
- 15 November 2022 - 17 November 2022
- SINGAPORE | 15 NOVEMBER – 17 NOVEMBER 2022 | 9AM – 4.30PM (GMT+8 / SGT)