Global independent marketing services group The Miroma Group has acquired APAC marketing agency Maker Lab. The Miroma Group said in a statement that the acquisition will strengthen its presence in the APAC and is also another crucial step in its plan to broaden the profile of its core offering to clients. It will also provide a springboard for Maker Lab to launch globally.
Maker Lab builds decentralised agency teams inside its clients’ businesses, across digital marketing competencies, which need to boost their digital and creative capabilities at speed and scale. Its cross-functional team of 150 in APAC markets, including India, Malaysia and Thailand, supports projects for clients such as Google, Netflix and Taco Bell with strategy, ideation and execution.
This acquisition follows The Miroma Group’s announcement earlier this month that it had completed the acquisition of Miroma SET, its sports, entertainment and technology marketing company, which saw a group of shareholders join the company, including Scott Belsky, founder of Behance and chief product officer at Adobe; Tom Hulme, head of Europe, Google Ventures; Justin Stefano, founder of Refinery 29; Michael Kassan, founder and CEO, MediaLink; and Ben Lerer, CEO, Group Nine Media, while Lord Michael Grade joins the advisory board.
Marc Boyan, founder and CEO of The Miroma Group, said that its acquisition strategy is focused on satisfying the complex and changing needs of marketers, which increasingly includes a hybrid model of in-house capabilities and agency support. “Maker Lab’s unique ability to build, nurture and embed fit-for-purpose agency teams into clients supports our goal to always deliver value and growth for clients, and adds an exciting new dimension to our existing stable of exceptional companies and services,” he added.
Meanwhile, Matt Shoult, founder and CEO of Maker Lab said that joining The Miroma Group would provide it with the infrastructure and client base to build on its success in APAC and accelerate its growth in the US and Europe. “Having operated with a talent-centric approach from the get-go has given us a head start in this climate and we expect to become a global team of 300 by year-end,” he added.