Trading platform Tiger Brokers has come on board as the official sponsor of the upcoming AFF Mitsubishi Electric Cup 2022. Its brand will be prominently displayed on pitch-side advertising boards, in-stadium TV advertisements, digital and social media, and official event collaterals.

This marks Tiger Brokers’ first-ever partnership with Southeast Asia’s flagship international football competition and will see the firm become the tournament’s official online trading platform for stocks, options, funds and futures. Tiger Brokers is also responsible for delivering fan engagement and promotional activities with authentic branded content to connect with football fans. Established in 2014, Tiger Brokers has grown over the years and currently has over 1.9 million customers worldwide, with annual trading volume of more than US$404.3 billion, as of December 2021.

The partnership was brokered by sports marketing agency SPORTFIVE, which is also AFF’s exclusive commercial rights partner. It also comes shortly after Mitsubishi Electric replaced Suzuki as the title sponsor of the 14th edition of the AFF Championship organised by the ASEAN Football Federation. MARKETING-INTERACTIVE has reached out to Tiger Brokers for additional information.

Eng Thiam Choon, CEO of Tiger Brokers said: “We could not be more excited to be an official sponsor of the AFF Mitsubishi Electric Cup 2022, a spectacular footballing event and a showcase of passion and unity like no other in Southeast Asia. [...] I believe our partnership can bring about innovative ways to enrich the fans’ experiences at this year’s tournament.”

Khiev Sameth, CEO of AFF said: “We are delighted to welcome a trusted, forward-looking brand to our growing family of partners for the AFF Mitsubishi Electric Cup 2022. This partnership goes beyond brand association as Tiger Brokers will bring its expertise in innovation, digital and technology to create new experiences for fans during this year’s tournament, which will also enable Tiger Brokers to reach out to more consumers in their key markets.”

Malcolm Thorpe, managing director, Southeast Asia at SPORTFIVE, said: “This collaboration between AFF and Tiger Brokers paves the way for us to create high-quality engaging content for fans, and we look forward to working with Tiger Brokers.”

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