VaynerNFT is now rebranded to Vayner3, a strategic consultancy dedicated to leading enterprises and intellectual property owners to build in Web3. According to a statement from the company, with the move, Vayner3 is “doubling down on its belief that Web3 technology cannot be ignored and that every single industry, company and intellectual property owner will be impacted by blockchain technology”. 

Vayner3 added that its goal is to ensure that it can bring ambitious Web3 concepts to life. Currently, Vayner3 is working with the likes of PepsiCo, Anheuser-Busch InBev, Diageo, and Coinbase. Meanwhile, V3 has also worked on several successful brand NFT launches and collaborations with the likes of Budweiser, Pepsi, Johnnie Walker, BEHR Paint, Robert Mondavi, US Open, and Coinbase.

Vayner3 has also partnered with artists, technical builders and Web3 pioneers to develop platforms to welcome in the next generation of users.

According to Vayner3 president, Avery Akkineni, the name change was driven by the burgeoning opportunity for brands and consumers in the Web3 space. “While NFTs may have been the word of the year in 2021, I believe that there are myriad ways for enterprises to engage in multi-dimensional Web3 strategies, anchored in driving tangible business outcomes from loyalty integration programs, immersive consumer and digital experiences, meaningful philanthropy infrastructure to adopting crypto-currency acceptance ,” said Akkineni.   

Gary Vaynerchuk, CEO of Vayner3  added “I have always believed that technology is a tremendous tool to help us understand consumer behavior and drive social interactions through culture- all our ventures of VaynerX operate with this approach and we are very focused on helping business understand the ever-changing landscape. The world of Web3 is the next iteration of consumer behavior. The team we built at Vayner3 is here to guide the world’s leading enterprises and intellectual property owners through this space.”

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