Wavemaker Indonesia has named Praveen Pandey principal partner performance where he will be responsible for leading performance media and eCommerce for L’Oréal. With over 15 years of experience in digital media with stints at GroupM, Omnicom Group, and Publicis Groupe, Wavemaker said Pandey (pictured) brings the experience in setting up large digital businesses with a focus on biddable media and data-driven performance marketing.

According to his LinkedIn, he was most recently chief digital officer at Rediffusion Brand Solutions. Pandey has worked with numerous clients with a wide portfolio of brands such as Unilever, Volkswagen Group, Bose, P&G, Tata Motors, Cipla, and Shell, among others. He has also worked with a few starts-up in the earlier part of his career.

Amir Suherlan, MD of Wavemaker Indonesia, said Pandey will help in building stronger agency capabilities and strengthen operational excellence on performance media. "The landscape is moving fast and every ad investment are expected to have better return over the time," Suherlan added.

Meanwhile, Pandey is excited to rejoin GroupM family and Wavemaker for Indonesia market. He said GroupM’s culture has a huge role in shaping him as an individual and in his success as a professional.

He added: “I am excited to re-join GroupM family in Indonesia. My endeavour is to move the client’s business with the help of enablers like platforms, people and processes. That said, it will be a great learning experience for me at Wavemaker, as we know how the new normal of digital has significantly shifted, I am keen to unlearn and re-learn to keep pace."

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